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River Road drives off with Henry Ford pic

Ben Coccio to adapt 'Fordlandia' book about jungle city

River Road Entertainment has acquired feature rights to Greg Grandin’s “Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City.”

Screenwriter Ben Coccio, who most recently penned Derek Cianfrance’s “The Place Beyond the Pines,” has been tapped to adapt the screenplay.

River Road’s Bill Pohlad will produce the feature, and Sarah Hammer will oversee production for the company.

“Fordlandia” was a finalist for the Pulitzer Prize, the National Book Award and the National Book Critics Circle Award.

River Road said it plans to reimagine the story as a film based on experiences of the men who carried out the ambitions of Henry Ford to build a utopian American industrial town in the heart of the Brazilian Amazon.

Christa Zofcin negotiated the deals on behalf of River Road.

Grandin is represented by APA and the Susan Rabiner Agency. Coccio is represented by CAA, Media Talent Group and Hansen, Jacobson, Teller, Hoberman, Newman, Warren & Richman.

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