×
You will be redirected back to your article in seconds

Relativity, Hasbro partner on ‘Stretch’

'Armstong' eyes April 2014 release

While Universal continues to empty its box of toy-based movies, putting “Stretch Armstrong” into turnaround, Hasbro has found a new home for the action figure-based pic at Relativity Media, which has dated the family actioner for April 11, 2014.

Taylor Lautner is no longer attached to the film that he came on board to topline when the project was first announced in 2010. At the time, U had planned to release the film in March. Relativity is also on the hunt for a helmer to tackle the project.

Relativity topper Ryan Kavanaugh, Hasbro’s president-CEO Brian Goldner and Bennett Schneir, senior VP and managing director, will produce the pic. Relativity’s co-president Tucker Tooley will exec produce.

Company will be the domestic distributor and will release the film internationally through its network of foreign output partners.

Stretch” is the latest pic U has unloaded as part of its deal with Hasbro, after giving up plans to produce films based on the “Ouija,” “Clue” and “Monopoly” board games. However, U has “Battleship” out in April, and “Candyland” still in development.

After the success of “Transformers” and “G.I. Joe,” both produced with Paramount, Hasbro has been eager to get its other toy franchises up on the bigscreen. Successful films have proved helpful not only at selling more toys at retail but also promoting shows Hasbro airs on its kidvid cabler the Hub. Goldner has stressed the company is not interested in following in Marvel’s footsteps and financing its own slate of films.

Stretch Armstrong is a great example of Hasbro’s rich portfolio of intellectual properties that we are continuing to develop glob ally,” Goldner said. “We are excited to partner with Relativity on this movie as they are a growing and innovative studio.”

Relativity, which recently released “Immortals” and “Haywire,” and has “Act of Valor” and Snow White comedy “Mirror Mirror” out next, is looking for potential franchises, and sees “Stretch” as a possibility.

“We are absolutely thrilled to partner with Hasbro, a company whose global reach and ability to innovate has made them immensely successful in the arena of brand reimagination — as evidenced by their legacy of creating such franchises as ‘Transformers’ and ‘G.I. Joe,’ ” said Tooley.

As Hasbro works with Paramount to develop a fourth “Transformers,” the toymaker is still looking for studio partners for “Ouija,” “Clue” and “Monopoly,” the latter of which still has Ridley Scott attached. Paramount has “Micronauts,” with J.J. Abrams attached to produce, while Sony has “Risk.”

Stretch Armstrong was launched by Hasbro in 1976 and relaunched in the ’90s as a toy that can be stretched repeatedly and always returned to his original size.

More Film

  • Singapore Actor Aloysius Pang Dies at

    Singapore Actor Aloysius Pang Killed on Military Service, At 28

    Singapore actor, Aloysius Pang died Wednesday of injuries sustained while on military training in New Zealand. He was 28. Pang was best known for his appearance in movies “Young & Fabulous,” and “Timeless Love.” He also had a string of credits in Singapore TV series. Pang was involved in accident last week, while repairing a [...]

  • Alibaba Expands Film Investment, Loans $100

    Alibaba Expands Film Investment Plan, Loans $100 Million to Huayi Bros.

    Alibaba Pictures Group, the film business arm of Chinese e-commerce giant Alibaba, has struck a strategic co-operation deal with leading film studio Huayi Brothers. The deal terms include a $103 million (RMB700 million) loan to Huayi. Alibaba Pictures said the agreement was part of its recently announced strategy to be a part of major movies [...]

  • Netflix Buys Taiwan Black Comedy 'Dear

    Netflix Buys Taiwan Black Comedy 'Dear Ex'

    Netflix has added to its roster of Mandarin-language content with the acquisition of rights to Taiwanese dark comedy “Dear Ex.” The award-winning film will play out from Feb. 1. The story involves a recently bereaved widow and a gay man fighting over a dead man’s inheritance, with the woman’s teenage son caught in the middle. [...]

  • Audrey Wells

    Film News Roundup: Audrey Wells Scholarships Launched by UCLA, China's Pearl Studio

    In today’s film news roundup, Pearl Studio and UCLA start a “Say Yes!” scholarship in memory of Audrey Well; Gina Lollobrigida and Claudia Cardinale are honored; and the “General Magic” documentary gets bought. SCHOLARSHIPS UNVEILED China’s Pearl Studio has made a gift of $100,000 for endowed scholarships to the UCLA School of Theater, Film and [...]

  • Honey Boy Knock Down the House

    Sundance Hot Titles List: 13 Buzzy Films That Have Buyers Talking

    There’s a good reason that much of Hollywood braves the thin mountain air each year to make the trek to the Sundance Film Festival, and it’s not to check out the nearby ski slopes. The annual launch of the indie film gathering brings with it the possibility of discovering the next big thing in moviemaking. [...]

  • (L to R) VIGGO MORTENSEN and

    Will Oscar Nominations Give This Year's Contenders a Box Office Boost?

    With nominees like “Black Panther,” “Bohemian Rhapsody,” and “A Star Is Born,” the 2018 class of movies proved the Oscars don’t need a popular films category to recognize movies that also made bank in theaters. But now that the academy has selected this year’s crop of awards hopefuls, is there any green left to squeeze [...]

  • A24 Buys Sequel to Tilda Swinton's

    Sundance: A24 Buys Sequel to Tilda Swinton's Romance-Drama 'The Souvenir'

    A24 has bought the North American rights to Tilda Swinton’s romance-drama “The Souvenir – Part 2,” closing the deal on the eve of the Sundance Film Festival. “The Souvenir” is set to make its world premiere at Sundance on Jan. 27, followed by playing in the Panorama section of the Berlin Film Festival in February. [...]

More From Our Brands

Access exclusive content