ROME — Sales of Matteo Garrone’s Cannes Grand Prix-winner “Reality” are heating up with the Italo helmer’s reality-TV themed drama going to nine territories, following its previously announced U.S. pickup.

British sales company Fandango Portobello has announced closed deals on “Reality” for Spain (Wanda Vision), Australia (Curious), Portugal (Midas Filmes), Russia (Cinema Prestige), former Yugoslavia (Demiurg), Brazil (Mares Film), Greece (Seven Films), Poland (Film Point Group) and Hungary (Suez), with more deemed imminent.

Deals were finalized after Oscilloscope Laboratories inked for U.S. rights to “Reality” ahead of the Cannes prizewinning ceremony. The New York-based indie has said it will take the pic to further festivals this fall with a theatrical, DVD and digital release to follow in early 2013.

“Reality,” a fable-like drama, about a Neapolitan fishmonger obsessed with being on “Big Brother,” marks Garrone’s second consecutive Cannes Grand Prix win after “Gomorrah,” which went on to sell worldwide.

“Reality” is produced by Domenico Procacci for Fandango and Matteo Garrone for Archimede, in association with RAI Cinema, which will release in Italy. Pic is co-produced by Jean Labadie for Le Pacte, which will also distribute it theatrically in France.