Bill Block’s QED Intl. has come onboard to produce and finance John Turturro’s comedy “Fading Gigolo,” starring Turturro, Woody Allen, Sharon Stone, Sofia Vergara, Vanessa Paradis and Liev Schreiber.

Antidote Films’ Jeffrey Levy-Hinte and Cinetic Media’s Bart Walker will produce the previously announced project alongside Block, Paul Hanson, Sasha Shapiro and Anton Lessine.

It’s the first project for QED since Media Content Capital announced in May that it had taken a substantial stake in QED Intl., setting the stage for expansion of Block’s 6-year-old production, finance and international sales company.

Filming wiill start in October in New York City. Story centers on a man who owns a book store (Allen), who convinces his friend (Turturro) that a fortune could be made by becoming a professional gigolo.

The deal was negotiated by Block and Chris Corabi on behalf of QED, with Bart Walker and George Sheanshang on behalf of Turturro, and Stephen Tenenbaum.

Media Content’s mid-eight-figure investment was announced at Cannes and will be used to grow QED’s development, production sales and financing operations and enable QED to build out its infrastructure. It plans to produce and/or finance four to seven features annually, expand operations to handle additional third-party titles for sales and distribution and provide minimum guarantees when acquiring international rights for third-party completed feature films.

QED is financing and producing the Arnold Schwarzenegger action thriller “Ten,” which Open Road has acquired for U.S. release; Neil Blomkamp’s “Elysium,” starring Matt Damon and Jodie Foster, for Columbia; and crime thriller “Alex Cross,” starring Tyler Perry, a Lionsgate release in October.

QED’s most successful film was “District 9.” Other titles have included Oliver Stone’s “W.,” “The Hunting Party,” “Texas Killing Fields,” “A Perfect Getaway” and “Smart People.”