Penn Schoen Berland acquires First Movies

Firm nabs strategic consultancy in London, Los Angeles

Penn Schoen Berland has acquired strategic consultancy First Movies International, which has operations in London and Los Angeles.

Both firms provide marketing research and consulting to Hollywood studios and other entertainment clients.

The First Movies team will report to Jon J. Penn, Penn Schoen Berland’s president of media and entertainment. David Willing, the co-founder of First Movies, will serve as acting managing director of First Movies.

First Movies, founded in 2000, employs research consultants in the US and UK. Its key partners include Disney, Paramount, Sony Pictures and Twentieth Century Fox.

Penn Schoen Berland was founded in 1975 as a political polling firm and has 10 offices worldwide. Its media and entertainment practice, founded in 2001, is the fastest growing unit of the firm and works with Hollywood studios along with video game, and magazine publishers.

“First Movies strength in qualitative and playability research combined with our quantitative and marketability expertise will provide our clients with high-level consultation through all stages of a film’s global lifecycle,” Penn said.

Penn Schoen Berland is a member of Young & Rubicam Brands and of the WPP Group.

More Film

  • Brad Pitt Leonardo Dicaprio

    Brad Pitt and Leonardo DiCaprio Turned Down 'Brokeback Mountain,' Says Gus Van Sant

    Penn Schoen Berland has acquired strategic consultancy First Movies International, which has operations in London and Los Angeles. Both firms provide marketing research and consulting to Hollywood studios and other entertainment clients. The First Movies team will report to Jon J. Penn, Penn Schoen Berland’s president of media and entertainment. David Willing, the co-founder of […]

  • Mammia Mia Here We Go Again

    Box Office: 'Mamma Mia! Here We Go Again' Dancing Past 'Equalizer 2' to $30 Million-Plus Opening

    Penn Schoen Berland has acquired strategic consultancy First Movies International, which has operations in London and Los Angeles. Both firms provide marketing research and consulting to Hollywood studios and other entertainment clients. The First Movies team will report to Jon J. Penn, Penn Schoen Berland’s president of media and entertainment. David Willing, the co-founder of […]

  • 'First Man' With Ryan Gosling to

    Damien Chazelle's 'First Man' With Ryan Gosling to Open 75th Venice Film Festival (EXCLUSIVE)

    Penn Schoen Berland has acquired strategic consultancy First Movies International, which has operations in London and Los Angeles. Both firms provide marketing research and consulting to Hollywood studios and other entertainment clients. The First Movies team will report to Jon J. Penn, Penn Schoen Berland’s president of media and entertainment. David Willing, the co-founder of […]

  • Joaquin Phoenix The Joker

    Joaquin Phoenix's 'Joker' Movie Gets Release Date

    Penn Schoen Berland has acquired strategic consultancy First Movies International, which has operations in London and Los Angeles. Both firms provide marketing research and consulting to Hollywood studios and other entertainment clients. The First Movies team will report to Jon J. Penn, Penn Schoen Berland’s president of media and entertainment. David Willing, the co-founder of […]

  • Quentin Tarantino

    Quentin Tarantino's Manson Murders Movie Moves Up Two Weeks

    Penn Schoen Berland has acquired strategic consultancy First Movies International, which has operations in London and Los Angeles. Both firms provide marketing research and consulting to Hollywood studios and other entertainment clients. The First Movies team will report to Jon J. Penn, Penn Schoen Berland’s president of media and entertainment. David Willing, the co-founder of […]

  • Destan Arslanoski Stunt Performer

    Stunt Performers Say There's Not Enough Being Done to Address Risks of the Job

    Penn Schoen Berland has acquired strategic consultancy First Movies International, which has operations in London and Los Angeles. Both firms provide marketing research and consulting to Hollywood studios and other entertainment clients. The First Movies team will report to Jon J. Penn, Penn Schoen Berland’s president of media and entertainment. David Willing, the co-founder of […]

  • 'Oblivion Verses' Review: A Slow, Warmly

    Film Review: 'Oblivion Verses'

    Penn Schoen Berland has acquired strategic consultancy First Movies International, which has operations in London and Los Angeles. Both firms provide marketing research and consulting to Hollywood studios and other entertainment clients. The First Movies team will report to Jon J. Penn, Penn Schoen Berland’s president of media and entertainment. David Willing, the co-founder of […]

More From Our Brands

Access exclusive content