×
You will be redirected back to your article in seconds

Paramount tops domestic and int’l market share

Warners, Disney are No. 2 and 3 studios for 2011

Paramount was top gun in 2011 market share, claiming the domestic crown with $1.96 billion, and winning the world with a global tally of $5.17 billion.

That’s boosted by a colossal overseas total of $3.21 billion, marking the first time any studio has crossed $3 billion internationally in a single year.

Domestically, the studio breaks a three-year domestic winning streak by Warner Bros., which earned runner-up honors with an estimated $1.83 billion in 2011.

Overall, domestic box office for 2011 is $10.23 billion, down 2.2% from 2010’s $10.46 billion.

Par’s top grossers included its first worldwide billion-dollar pic “Transformers: Dark of the Moon,” as well as DreamWorks Animation toons “Kung Fu Panda 2” ($665 million) and “Puss in Boots” ($420 million) and Marvel pair “Thor” ($449 million) and “Captain America: The First Avenger” ($369 million).

Warners and Disney — the second- and third-ranking studios globally — also had $1 billion worldwide pics, along with “Transformers.” Warner’s “Harry Potter” finale reached that milestone, as did the Mouse’s fourth “Pirates of the Caribbean” installment, “On Stranger Tides.”

Warner’s $1.83 billion total lands the studio in the top two domestically for the eighth time in the past 11 years. Disney, meanwhile, saw its second-biggest year ever on the international side, with $2.17 billion.

Another top title for Warners was “The Hangover Part II,” which grossed almost $575 million globally; Disney’s second-best pic after “Pirates,” “Cars 2” collected a total $559 million.

Par topper Brad Grey told Variety, “It’s a wonderful way to celebrate the 100th anniversary of the studio. I’m proud and humble to be leading the studio right now. But it’s really a testament to all our people around the world.”

While having a big slice of the market share pie is a tasty win, it hardly tells the whole story — profitability is the ultimate goal.

Par managed to achieve both: The studio had one of 2011’s most profitable titles in “Paranormal Activity 3,” which cost a reported $5 million (not including marketing costs) and went on to make more than $200 million worldwide.

But thanks to overseas grosses and relatively inexpensive pricetags, some of the other studios also had profitable hits.

Fox, which was the only major studio not to cross $1 billion domestically, did well with several pics, led by a $487 million global gross for first-quarter toon “Rio.”

Fox also successfully relaunched two franchises: Worldwide, “Rise of the Planet of the Apes” scored $482 million, while “X-Men: First Class” made $354 million.

On the Sony lot, execs were pleased with its global success of “The Smurfs,” grossing more than $500 million, while blue-chip performer Adam Sandler scored another hit for the studio, “Just Go With It,” which tallied north of $200 million worldwide. (Sony was the only studio without a major franchise installment in 2011; studio will launch both “Men in Black 3” and “The Amazing Spider-Man” this summer.)

Universal had major strengths during the summer, with “Fast Five” grossing nearly $630 million globally and “Bridesmaids,” $288 million.

Marketshare milestones (In $ billions)

Studio   Domestic   International   Worldwide
Paramount   1.96   3.20   5.16
Warner Bros.   1.83   2.86*   4.69
Disney   1.20   2.17   3.37
Fox   0.98   2.15   3.13
Sony   1.27   1.83   3.10
Universal   1.02   1.30   2.32

Studio sources.
* Warner Intl. estimates were unavailable Monday; figure provided by alternate source

More Film

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    UPDATED with statements from John Singleton’s family and FX Networks John Singleton, the Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as [...]

  • 'Curse of La Llorona' Leads Slow

    'Curse of La Llorona' Leads Slow Easter Weekend at the Box Office

    New Line’s horror pic “The Curse of La Llorona” will summon a solid $25 million debut at the domestic box office, leading a quiet Easter weekend before Marvel’s “Avengers: Endgame” hits theaters on April 26. The James Wan-produced “La Llorona,” playing in 3,372 theaters, was a hit with hispanic audiences, who accounted for nearly 50% [...]

  • Jim Jarmusch in 'Carmine Street Guitars'

    Film Review: 'Carmine Street Guitars'

    “Carmine Street Guitars” is a one-of-a-kind documentary that exudes a gentle, homespun magic. It’s a no-fuss, 80-minute-long portrait of Rick Kelly, who builds and sells custom guitars out of a modest storefront on Carmine Street in New York’s Greenwich Village, and the film touches on obsessions that have been popping up, like fragrant weeds, in [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Little Woods

    Film Review: 'Little Woods'

    So much of the recent political debate has focused on the United States’ southern border, and on the threat of illegal drugs and criminals filtering up through Mexico. But what of the north, where Americans traffic opiates and prescription pills from Canada across a border that runs nearly three times as long? “Little Woods” opens [...]

  • Beyonce's Netflix Deal Worth a Whopping

    Beyonce's Netflix Deal Worth a Whopping $60 Million (EXCLUSIVE)

    Netflix has become a destination for television visionaries like Shonda Rhimes and Ryan Murphy, with deals worth $100 million and $250 million, respectively, and top comedians like Chris Rock and Dave Chappelle ($40 million and $60 million, respectively). The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in [...]

More From Our Brands

Access exclusive content