×
You will be redirected back to your article in seconds

MoviePass coming back, but with whom?

Monthly movie-tickets service plans a relaunch, but needs a partner

EXCLUSIVE: MoviePass, the $50 monthly all-you-can-watch movie ticket startup that angered exhibitors and studios with two failed attempts last year to launch behind their backs, is mounting a third attempt in the coming weeks — though it’s still not clear how.

The fledgling service would require an established ticket brokerage as a partner to get its customers through the turnstiles without pushback from exhibs. Though MoviePass did corroborate external sources’ information that a relaunch was imminent, it would not comment on who it’s lined up as that partner, and each of the four known possible companies denied involvement.

MoviePass dissolved its most recent partnership with Hollywood Movie Money, a ticketing utility whose vouchers service cereal-box and DVD promotions. That company, which currently works with Groupon, won’t take on any new MoviePass customers, but will continue to service existing ones — however, that’s a very small group, as MoviePass has yet to make it out of testing phase.

Popular on Variety

Beyond that, MoviePass’ options are limited. Fandango is not involved, nor is New York-based rewards and promotions company MovieCash, which took a meeting with MoviePass founder Stacy Spikes months ago but didn’t see a fit. And Movietickets.com, through whom MoviePass originally attempted to start the business before an exhibitor uprising shut down the venture, is no longer involved with MoviePass.

Multiple sources from the ticketing and exhibition community couldn’t think of another company with the capacity to supply tickets to MoviePass customers. MoviePass’ business model relies on patrons’ tendency to underuse such services, as well as ancillary revenues like online advertising and other promotions.

Just like with the first two launch attempts, exhibitors told Variety that they’ve received no contact from MoviePass, a major bone of contention. Many indicated they would make efforts to turn away MoviePass customers if they became aware of them.

When MoviePass attempted a beta test via smartphone vouchers in June 2011, exhibitors pushed back, claiming they couldn’t support the ticketing system — but mostly complaining that the service’s all-you-can-watch model would undermine traditional per-ticket pricing. Its second attempt, in August of last year, involved customers printing Hollywood Movie Money vouchers at home, but that model never got off the ground.

More Film

  • Days of Christmas

    Pau Freixas on Netflix Spanish Miniseries ‘Days of Christmas’

    BARCELONA – A Netflix original produced by Spain’s Filmax, “Days of Christmas” marks the new series of Pau Freixas, one of the highest-profile creators on Spain’s vibrant drama series scene. A three-part miniseries, “Days” will be made available worldwide by Netflix on Dec. 6. The story takes place over three different Christmas days, the first [...]

  • Writers-Room-Panel

    Ventana Sur: Argentine Directors on Benefit of Writers’ Room (EXCLUSIVE)

    BUENOS AIRES — Ventana Sur hosted two of the country’s leading screenwriters to relay the benefits of utilizing a writers’ room while conceptualizing fiction projects, delivered to a packed auditorium on Tuesday afternoon as part of the Fiction Factory series held at the UCA Campus in Puerto Madero. Director Daniel Burman, known for films such [...]

  • Kathleen Kennedy to Receive Prestigious BAFTA

    Kathleen Kennedy to Receive Prestigious BAFTA Fellowship

    Kathleen Kennedy, president of Lucasfilm and producer of scores of movies, will receive a prestigious BAFTA fellowship, the British Academy’s highest honor, in February. Across a 40-year career, Kennedy has produced pictures that have garnered 25 Oscars and more than 100 BAFTA nominations and 27 wins. She will be honored with the fellowship at BAFTA’s [...]

  • Lee Byung-hun stars in "The Man

    Lee Byung-hun’s ‘Man Standing Next’ Secures 2020 Asia Theatrical Releases (EXCLUSIVE)

    Showbox’s political drama “The Man Standing Next” has secured releases in multiple territories in Asia. The film was picked up by Falcon for Indonesia, The Klockworx for Japan, Viva Communications for the Philippines, Shaw Renters for Singapore and by Moviecloud for Taiwan. Release dates in each territory have yet to be confirmed. Set 40 days [...]

  • Lulu Wang and Zhao Shuzhen'The Farewell'

    Zhao Shuzhen on Stealing Scenes in Her First American Movie, 'The Farewell'

    A year ago, 76-year-old actor Zhao Shuzhen shot her first American movie, “The Farewell,” based on writer-director Lulu Wang’s very personal family story. In November, Shuzhen found herself making her first visit to the States, where she earned standing ovations from audiences and posed for pictures with stars like Robert Pattinson at parties. Then she [...]

  • Jennifer Lopez and Director Lorene Scafaria

    'Hustlers' DP Todd Banhazl Discusses How Not to Shoot With the Male Gaze

    Cinematographer Todd Banhazl had to rethink conventional wisdom in shooting Jennifer Lopez starrer “Hustlers.” What sort of approach did you and director Lorene Scafaria discuss in terms of how you were going to shoot the women and create these strong images of strippers? From the beginning, we talked about this idea of control and the [...]

More From Our Brands

Access exclusive content