Minds Eye joins ‘Avalon’ team

Partners with Red Sky, Moving Pictures on adaptation

Canadian production company Minds Eye Entertainment has partnered with Red Sky Entertainment and Moving Pictures Media to develop and produce a live-action feature adaptation of fantasy-adventure book series “Avalon: Web of Magic.”

Producer Isabella Battiston from U.K.-based Moving Pictures Media has joined the production team. Donald Petrie, helmer of “Miss Congeniality” and “Grumpy Old Men,” will direct.

Robert Mandell (“Ace Ventura: Pet Detective The Series”) will pen the screenplay.

Development financing partners are Saskfilm, Minds Eye Entertainment and Moving Pictures Media. Minds Eye Entertainment plans to produce several feature films based on the book series.

“Avalon” is a 12-book young adult fantasy series published by Tor/MacMillan Publishing Group that has sold over 2 million copies to date.

It was recently adapted for ebooks on multiple ereader platforms by Premier Digital Publishing.

Created by Robert Mandell and written by Rachel Roberts, the series features four seemingly ordinary teenagers faced with fantasy creatures arriving in the nearby woods looking for help to save their world from an evil sorceress.

Petrie’s deal was negotiated by Gersh and Stephen Saltzman.

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