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Lightning Entertainment will handle foreign sales for Matthew Cooke’s documentary “How to Make Money Selling Drugs” at the upcoming American Film Market.

“Drugs” world preemed at the Toronto Film Festival. Tribeca Films picked U.S. rights at Toronto and is planning a 2013 theatrical release day and date with VOD.

The docu, directed by Cooke, centers on the world of drug dealing and drug enforcement. Film reunites producers Bert Marcus of Bert Marcus Prods. and Adrian Grenier, the team that created “Teenage Paparazzo.”

Interviewees include Curtis “50 Cent” Jackson, David Simon, Arianna Huffington, Woody Harrelson, Eminem and Susan Sarandon as well as drug kingpin “Freeway” Rick Ross.