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Toronto-based 108 Media is launching at the Berlin market by acquiring English-language rights to Korean animated title “Leafie: A Hen Into the Wild.”

Company will focus on worldwide sales and Canadian distribution of films, TV, gaming and mobile content. Funded by private equity, 108 Media is headed by Abhishek Rastogi, former managing director of Cinesavvy.

“Leafie” follows an adventurous hen who escapes from a chicken farm, dreaming of freedom. Pic, produced by Myung Films, racked up 2.2 million admissions over this past summer and sold in 46 countries.

108 Media said an English-lingo version will be released in North American theaters later this year. “Our strategy for 108 Media is a hybrid of a traditional sales model and a transmedia company,” Rastogi said. “Rebranding ‘Leafie’ for Western audiences with an English-language version fits right in that strategy. Our North American theatrical release will showcase the stunning animation and heart-warming narrative of the film and allow us to explore opportunities for mobile content, gaming, comicbooks and apps.”

The deal was negotiated by Rastogi and Paul Yi, international adviser for Myung Films.