You will be redirected back to your article in seconds

Keanu Reeves to deliver masterclass in Hong Kong

Filmart attracts 640 exhibitors from 30 countries

BEIJING — Organizers are gearing up for a record number of exhibitors at Filmart, the Hong Kong Film and Television Market, while Keanu Reeves will give a master class on digital film at the Hong Kong Film Festival, which runs concurrently.

The March 19 to 22 event is likely to attract considerable interest after mainland China, which is strongly linked with the Hong Kong biz, agreed to increase market access for U.S. movies earlier this week. This resolves an outstanding trade dispute, prompting hopes of a boom in Hollywood-China relations.

Filmart will feature some 640 exhibitors from nearly 30 countries at the Hong Kong Convention and Exhibition Center.

The U.S.’ Independent Film and TV Alliance will present a variety of companies in the U.S. pavilion.

For the first time there will be pavilions for exhibitors from Turkey and Mexico, while other pavilions will house Gaul’s Unifrance and Ile de France; Film Export U.K.; South Korea’s Kofic and Kocca; Japan’s promo org Unijapan, the Okinawa Film Office, Hokkaido Contents Distribution and Jetro.

Filmart will also host pavilions for Germany, Indonesia, Italy, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

“Filmart is Asia’s premier film industry event and one of the world’s top three film markets in terms of exhibitor numbers. Together with other events under the expo, we look forward to showcasing the biggest annual entertainment event to the world,” said Hong Kong Trade Development Council assistant executive director Raymond Yip.

There will also be seminars and conferences looking at new media and online distribution, screenwriting for the global market, and others.

Reeves will be guest of honor at the Jockey Club Cine Academy Master Class on March 18, presenting “Side by Side,” a documentary produced by and featuring Reeves interviewing filmmakers including George Lucas, Martin Scorsese and James Cameron about the development of digital cinema technology.

“A talent of his international stature at the Master Class is a real encouragement to our young people to develop their interest in film and film culture,” said fest exec Roger Garcia.

The event will be moderated by filmmaker and art connoisseur Yonfan, who is involved in digital restoration of his own films.

The events come under the umbrella of the Entertainment Expo Hong Kong, which will feature nine events covering film, TV, digital entertainment and music.

Also included are the Asian Film Awards, the Hong Kong Asia Film Financing Forum, the Hong Kong Asian Pop Music Festival, the IFPI Hong Kong Sales Music Award, the Incubator for Film & Visual Media in Asia and the Digital Visual Effects Summit.

Popular on Variety

More Film

  • The Plague Season 2 Spanish TV

    Telefonica, Atresmedia to Create Content Factory Behemoth

    SAN SEBASTIAN  — In a game-changing move for Spanish-language production Telefonica, Europe’s third biggest telco, and Atresmedia, the original co-creators of “La Casa de Papel,” are uniting to create a new joint contents production giant. Aimed at gaining more scale and uniting talent relations – writers, directors and producers – the 50/50 joint venture will [...]

  • Media Company Formed Through Merger Given

    KKR-Backed German Media Conglomerate Takes the Name Leonine

    The KKR-backed German media company formed through the merger of Tele München Group, Universum Film, i&u TV, and Wiedemann & Berg Film has been given the name Leonine, it was revealed Friday. Fred Kogel, CEO of Leonine, said: “When choosing the new brand as our company name, the following aspects were decisive for us: it [...]

  • Scattered Night

    San Sebastian New Directors Jihyoung Lee and Kim Sol Talk ‘Scattered Night’

    After taking the Korean Competition Grand Prize and the best acting award (Moon Seung-a) at the Jeonju Intl. Film Festival, “Scattered Night” now heads to San Sebastian’s New Directors selection. An intimate portrayal of a family whose members are deeply isolated from one another, the film follows two parents overwhelmed by their responsibilities, their own [...]

  • Johnnie To Quits Taiwan Golden Horse

    Johnnie To Quits Golden Horse Awards as China Builds Pressure

    Leading Hong Kong film maker Johnnie To has dropped out of the Golden Horse Awards, where he was set to be president of the jury deciding the prize winners. The awards, which take place in and are organized from Taiwan, have long been considered the most prestigious prizes in Chinese-language cinema. However they are currently [...]

  • Zeroville

    Film Review: 'Zeroville'

    I’m tired of hearing how some novels are “impossible to adapt.” Balderdash! Just because some books don’t lend themselves to being translated from page to screen doesn’t mean that the attempt ought not to be made. Just ask James Franco, who’s shown a speed freak’s determination to tackle some of the unlikeliest literary adaptations of [...]

  • Red Penguins review

    Toronto Film Review: 'Red Penguins'

    “Red Penguins” is a cautionary tale with particular resonance in the context of our current bizarre intertwining with Russia, the country that interfered in the last U.S. presidential election and is led by the POTUS’ apparent BFF. This wild tale of attempted transnational commerce just after the demise of the USSR in the 1990s chronicles [...]

More From Our Brands

Access exclusive content