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Jaoui, Bacri chases ‘Rainbow’

Memento co-produces, takes France, int'l

Gallic director-thesp Agnes Jaoui and her husband, writer-actor Jean-Pierre Bacri, are prepping “Au Bout du conte” (Under the Rainbow).

Paris-based Memento Films will co-produce and has taken French distribution rights; Memento Films Intl. will handle sales outside France.

Written by Jaoui and Bacri, “Rainbow” is an ensemble comedy about a group of people all searching for happiness and a purpose to their lives.

Budgeted at €8 million ($10.3 million), “Rainbow” stars Bacri plus Agathe Bonitzer (“The Beautiful Person”) and Arthur Dupont (“Bus Palladium”).

Jouai’s fourth feature as a director is lead-produced by Paris-based Les Films A4, Jaoui’s longtime producers. Jean-Philippe Andraca and Christian Berard produce. La Cinefacture, another Paris shingle, also co-produces.

Paybox Canal Plus and Cine Plus share French pay TV rights and pubcaster France 2 has free-to-air broadcast rights.

“Rainbow” rolls March 5 in Paris.

Memento Films Intl. will introduce “Rainbow” to buyers at the Unifrance Paris Rendez-Vous, which kicks off Wednesday. It will be ready for delivery spring 2013.

Jaoui debuted as a helmer with 2000’s “The Taste of Others.” Her 2004 Cannes Competition player “Look at Me” and 2008’s “Let it Rain” have carved her a reputation for ironic, contempo dramedies of manners that skewer human foibles, social power-play and the power of art.

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