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ITV expands Nordic creative hub

Company adds Finnish shingle Tarinatalo to stable

LONDON — ITV Studios, the international sales and production arm of the U.K. commercial broadcaster, is expanding its Nordic creative hub with the acquisition of Finland’s Tarinatalo.

ITV Studios already has an office in Sweden and recently bought Norwegian indie Mediacircus. Tarinatalo, which produces factual entertainment, reality and lifestyle programming, will produce 50 hours of programming this year across 11 shows, including pilot gamer “What Was That?,” long-running, ratings hit “Antiques, Antiques” on YLE TV1, and entrepreneurs pitching show “Dragon’s Den” on Nelonen.

The 15-year-old shingle will become part of ITV Studios Nordic, run by CEO Hans Engholm.

Engholm said, “Tarinatalo has grown into one of the most interesting, creative production companies in Finland. And just like Mediacircus, our recent Norwegian acquisition, Tarinatalo has experience in creating and selling formats for the international market, which is important for us as we move towards our goal of building a strong creative business.”

Paul Buccieri, ITV Studios Intl. managing director and ITV Studios America chief executive, added, “Tarinatalo is a terrific fit as we progress with growing our business globally. It is an extremely creative production company, and has built fantastic relationships with Finnish broadcasters. It not only has a wonderful portfolio of hit shows, but also has a huge number of great ideas in development as well.”

Tarinatalo’s chief executive, Aram Aflatuni, said, “We were very keen to join forces with ITV because of its exciting plan to create a Nordic creative hub with talented producers in both Sweden and Norway. We have the capacity and experience to make a huge contribution to this new success story, as together we can further develop and sell our formats in the international market.”

Financial terms were not disclosed.

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