Revenue from India’s media and entertainment industries is expected to grow 17% to reach $37.6 billion by 2016, according to a PricewaterhouseCoopers report.
Revenues for 2011 stood at $17.2 billion for the sectors, encompassing television, film, print, internet, music, gaming, advertising and radio.
The report said that revenue in India has the potential to reach $100 billion.
In television, the driver will be innovation in television sets, along with the increase in niche channels that will enable advertisers to reach new viewer segments.
In films, the report forecasts that digital delivery systems will improve penetration, and increase visits to the cinema. An Indian watches only 1.7 films a year on average compared with more than four in the U.S.
The Deloitte Touche Tohmatsu India report on the biz in Southern India, which includes the states of Tamil Nadu, Andhra Pradesh, Karnataka and Kerala, records similar growth numbers. It notes that compared with their northern compatriots, southern audiences are more discerning about content and have embraced films laden with VFX.