Incognito Pictures, led by ex-PayPal executive and financier Jack Selby, has launched with $50 million in financing and long-term output deal with The Weinstein Co.

Banner announced the launch Monday and said it’s focused on “creating intelligent, genre-agnostic films with worldwide appeal.”

Los Angeles-based Incognito will unveil its initial slate next month. The agreement with TWC covers distribution across all platforms, including foreign sales and domestic theatrical releases.

Selby will serve as chairman and is being joined by veteran producer Scott Stone, who’s been tapped as CEO.

“What makes Incognito unique is that we have secured significant permanent capital which historically has been applied to films at higher price points,” the duo said in a statement. “Instead, we have a unique opportunity to fill an underserved market of more modestly budgeted films with specialized content that appeals to audiences, both domestically and abroad.”

David Glasser, TWC’s chief operating officer, said “Incognito has a strong business and financial model as well as great taste in product.”

Selby launched Horsethief Pictures in late 2009. That banner produced Western “The Last Rites of Ransom Pride,” which world preemed at the Edinburgh Film Festival and was sold to Screen Media.