LONDON — Imax Corp. has set Paramount U.K.’s David King to help grow its footprint in Europe, the Middle East and Africa as director of film distribution and marketing in the region.
King, who starts Sept. 10, will be responsible for the distribution and marketing of Imax DMR content throughout the 101-theater network. He will work with existing exhibition and studio partners as well as identifying new international distribution opportunities.
King joins Imax from Paramount’s Blighty office, where he has been deputy sales director since 2008. He emigrated from Australia in 2004, where he worked for the country’s largest exhibitor Greater Union (now Event Cinemas), joining the U.K. sales team of UIP, the joint-distribution venture of Paramount Pictures and Universal Pictures. He moved to Paramount when the two studios set up their own international operations in 2007.
Imax EMEA screens are seeing sell-out success with Christopher Nolan’s “The Dark Knight Rises,” which includes more than 70 minutes of footage shot using Imax cameras. “The Dark Knight Rises” has grossed $10.5 million at Imax screens in the EMEA region as of Aug. 5.