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Imagine reups Uni deal as first-look

Extentsion through 2016 ends exclusive pact

Universal Pictures has extended its deal with Brian Grazer and Ron Howard’s Imagine Entertainment through 2016 — though the new pact changes its formerly exclusive arrangement to a first-look deal.

Shingle has had a deal with Universal since 1986. This latest extention makes it the longest-running production deal in the studio’s 100-year history.

The new deal, replacing the one set to expire in 2013, will be structured to bring it in line with Universal’s other current production agreements.

“Ron and Brian have not only been our dear friends over the many years we’ve been at Universal, they’ve also been great partners,” Adam Fogelson and Donna Langley said in a prepared statement. “Together, our companies have enjoyed making some of the most popular titles of the past two decades. This pact will allow us to continue to foster this invaluable relationship and build upon our shared history of success.”

Imagine most recently produced Universal’s “Tower Heist.”

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