Image Entertainment has picked up romantic drama “The Last Fall,” which premiered at South by Southwest, for its One Village Entertainment label.

The film is written and directed by former pro football player Matthew A. Cherry and stars Lance Gross (“Our Family Wedding,” “House of Payne”).

The agreement covers all North American rights except theatrical and was announced Thursday at the American Black Film Festival in Miami, where Image is a sponsor.

Story centers on a 25 year-old pro football player who is released from his fourth team in three years and returns to his hometown, broke and at a complete loss about what he will do for a living. Cast includes Nicole Beharie, Vanessa Bell Calloway, Harry Lennix, Darrin Henson and Keith David.

“The Last Fall” is produced by Nikki Love and Scott Hebert, co-produced by Monica A. Young with Dawn Manning as associate producer. Exec producers are Ellis Hobbs, Monique Hobbs, Cherry and Gross.

Image Entertainment was acquired in April by BET founder Robert Johnson.