You will be redirected back to your article in seconds

Illumination, Japan’s Fuji TV link up

TV network plans 'Despicable Me 2' tie-in

TOKYO — Hollywood toon house Illumination Entertainment and Fuji TV, one of Japan’s major networks, have announced a strategic partnership.

Fuji will blend Minion characters from Illumination’s hit toon “Despicable Me” with its logo in the opening credits of the fourth and last entry in its smash “Bayside Shakedown” cop thriller franchise, which bows in Japan on Sept. 7. The character will also appear on the logo in other Fuji pics.

The two companies are contemplating other collaborations, though Fuji production chief Chihiro Kameyama said they had no immediate co-production plans. “This is the first step to explore how we can develop a strong partnership,” he added.

Illumination founder and CEO Chris Meledandri said, “When Kameyama-san and I began talking about a possible alliance, he was interested in how we can collaborate creatively and steadily build a partnership to our mutual benefit.”

Discussions have reportedly ranged from features based on Fuji toons and dramas, to personnel exchanges, character goods and worldwide sales of content.

Fuji is the leading maker of hit live-action pics among Japanese TV networks, with the “Bayside Shakedown” and “Umizaru” Coast Guard diver action-drama franchises regularly topping the domestic B.O.

But compared with rival Nippon Television Network, which produces Studio Ghibli’s megahit toons, including anime maestro Hayao Miyazaki’s output, Fuji lags behind in the feature toon category. The Illumination partnership may give it a much-needed boost.

More Film

  • Playwright Mark Medoff author of "Children

    Mark Medoff, 'Children of a Lesser God' Playwright, Dies at 79

    Mark Medoff, the playwright who wrote Tony Award-winning play “Children of a Lesser God,” died Tuesday in Las Cruces, N.M. He was 79. His daughter Jessica Medoff Bunchman posted news of his death on Facebook, and the Las Cruces Sun-News attributed the cause to cancer. “Children of a Lesser God” starred John Rubinstein and Phyllis Frelich [...]

  • Editorial use only. No book cover

    Interscope Films Relaunches With Full Slate at Tribeca (EXCLUSIVE)

    The Interscope record label’s interest in film/music crossover isn’t exactly a secret: With hit companion albums for “A Star Is Born,” “Black Panther” and “La La Land,” they’ve seemed to own the soundtrack space at times in recent years. And the company hasn’t completely made a secret of its desire to move into film production. [...]

  • Avengers: Endgame

    'Avengers: Endgame': Fans and Theaters Assemble for Biggest Marvel Movie Ever

    For San Diego resident Shawn Richter, “Avengers: Endgame” is more than the conclusion to a monumental period in the Marvel Cinematic Universe. As the West Coast branch chair of Avengers Initiative, a cosplay charity that raises money for causes like the Ronald McDonald House Children’s Charities, the comics of Stan Lee and Jack Kirby are [...]

  • Jillian Bell appears in Brittany Runs

    Amazon's 'Brittany Runs a Marathon' Sets Summer Release

    “Brittany Runs a Marathon” will be rushing to theaters on Aug. 23. Amazon Studios dated the comedy on Wednesday. The pic, starring Jillian Bell (“Rough Night,” “22 Jump Street”), won the audience award at the Sundance Film Festival. The flick follows the titutal Brittany, who decides to run around New York City in order to [...]

  • Lionsgate Hires Lynn Whitney in Marketing

    Lionsgate Hires Former Warner Bros. Exec Lynn Whitney

    Lionsgate announced Wednesday that Lynn Whitney will become head of worldwide paid media, partnerships, promotions and consumer products. Whitney was formerly the executive VP of worldwide media at Warner Bros.   In her new role, Whitney will build out media campaigns for movies like Seth Rogen and Charlize Theron’s romantic comedy “Long Shot.” “I am [...]

  • El silencio de otros

    Film Review: 'The Silence of Others'

    “Forgiven but not forgotten” is a platitude we routinely use to end disputes both petty and grievous, but it’s the reverse outcome — the mass forgetting of crimes and conflicts never truly resolved — that itches away at a post-Franco Spain in “The Silence of Others.” Soberly chronicling the ongoing legal battle of General Franco’s [...]

  • A Womans Work-The NFLs Cheerleader Problem

    Tribeca Documentaries Explore Gender Issues in Sport

    Up until recently, what it meant to be a professional female athlete in a world dominated by men wasn’t an issue that garnered high volumes of public interest, let alone national headlines. But that all changed in October 2017 when stories from the New York Times and the New Yorker detailing sexual allegations and improper [...]

More From Our Brands

Access exclusive content