You will be redirected back to your article in seconds

Fox’s ‘Chronicle’ cues QR code blitz

'Billboard' aims to reach wide aud during NFL playoff game

With its ticking clock and found footage-style hooks, the trailer for Twentieth Century Fox’s “Chronicle” generated plenty of internet buzz when it debuted in October. Now, the studio is aiming to expand on that interest during Sunday’s opening round of the NFL playoffs.

Fox Network will air a five-second “billboard” clip of a QR code during the Atlanta Falcons-New York Giants wild-card game. The code, which can be scanned on mobile devices, links the user to an online clip of the Max Landis-penned film.

“We’re really excited about the movie, so finding a new way to interract with the audience is always the goal,” Fox prexy of domestic theatrical marketing and chief marketing officer Oren Aviv told Variety.

Aviv said that the amount of social-media buzz generated by the pic’s trailer contributed to the decision to give the film an extra push on Sunday. Studio is expecting more than 30 million people to see the billboard.

“Facebook said they’d never seen anything like it,” Aviv said, noting that the online networking site told the studio it had seen about 15 million interactions around the movie. “When Facebook says ‘Wow,’ you listen.”

“Chronicle” is docu-style account of three Seattle teens who develop superpowers after being exposed to a mysterious substance in the woods.

Pic also has attracted attention for displaying the talents of a number of fresh faces. Film marks the feature directorial debut of Josh Trank and stars relative newcomers Michael B. Jordan, Michael Kelly and Dane DeHaan.

Writer Landis sold the project to Fox last year. Scribe also optioned spec “Good Time Gang” to Robin Schorr’s RCR Pictures and is currently at work on a Frankenstein project for Fox-based Davis Entertainment.

“Chronicle” opens Feb. 3.

More Film

  • Singapore Actor Aloysius Pang Dies at

    Singapore Actor Aloysius Pang Killed on Military Service, At 28

    Singapore actor, Aloysius Pang died Wednesday of injuries sustained while on military training in New Zealand. He was 28. Pang was best known for his appearance in movies “Young & Fabulous,” and “Timeless Love.” He also had a string of credits in Singapore TV series. Pang was involved in accident last week, while repairing a [...]

  • Alibaba Expands Film Investment, Loans $100

    Alibaba Expands Film Investment Plan, Loans $100 Million to Huayi Bros.

    Alibaba Pictures Group, the film business arm of Chinese e-commerce giant Alibaba, has struck a strategic co-operation deal with leading film studio Huayi Brothers. The deal terms include a $103 million (RMB700 million) loan to Huayi. Alibaba Pictures said the agreement was part of its recently announced strategy to be a part of major movies [...]

  • Netflix Buys Taiwan Black Comedy 'Dear

    Netflix Buys Taiwan Black Comedy 'Dear Ex'

    Netflix has added to its roster of Mandarin-language content with the acquisition of rights to Taiwanese dark comedy “Dear Ex.” The award-winning film will play out from Feb. 1. The story involves a recently bereaved widow and a gay man fighting over a dead man’s inheritance, with the woman’s teenage son caught in the middle. [...]

  • Audrey Wells

    Film News Roundup: Audrey Wells Scholarships Launched by UCLA, China's Pearl Studio

    In today’s film news roundup, Pearl Studio and UCLA start a “Say Yes!” scholarship in memory of Audrey Well; Gina Lollobrigida and Claudia Cardinale are honored; and the “General Magic” documentary gets bought. SCHOLARSHIPS UNVEILED China’s Pearl Studio has made a gift of $100,000 for endowed scholarships to the UCLA School of Theater, Film and [...]

  • Honey Boy Knock Down the House

    Sundance Hot Titles List: 13 Buzzy Films That Have Buyers Talking

    There’s a good reason that much of Hollywood braves the thin mountain air each year to make the trek to the Sundance Film Festival, and it’s not to check out the nearby ski slopes. The annual launch of the indie film gathering brings with it the possibility of discovering the next big thing in moviemaking. [...]

  • (L to R) VIGGO MORTENSEN and

    Will Oscar Nominations Give This Year's Contenders a Box Office Boost?

    With nominees like “Black Panther,” “Bohemian Rhapsody,” and “A Star Is Born,” the 2018 class of movies proved the Oscars don’t need a popular films category to recognize movies that also made bank in theaters. But now that the academy has selected this year’s crop of awards hopefuls, is there any green left to squeeze [...]

  • A24 Buys Sequel to Tilda Swinton's

    Sundance: A24 Buys Sequel to Tilda Swinton's Romance-Drama 'The Souvenir'

    A24 has bought the North American rights to Tilda Swinton’s romance-drama “The Souvenir – Part 2,” closing the deal on the eve of the Sundance Film Festival. “The Souvenir” is set to make its world premiere at Sundance on Jan. 27, followed by playing in the Panorama section of the Berlin Film Festival in February. [...]

More From Our Brands

Access exclusive content