×
You will be redirected back to your article in seconds

Fox’s ‘Chronicle’ cues QR code blitz

'Billboard' aims to reach wide aud during NFL playoff game

With its ticking clock and found footage-style hooks, the trailer for Twentieth Century Fox’s “Chronicle” generated plenty of internet buzz when it debuted in October. Now, the studio is aiming to expand on that interest during Sunday’s opening round of the NFL playoffs.

Fox Network will air a five-second “billboard” clip of a QR code during the Atlanta Falcons-New York Giants wild-card game. The code, which can be scanned on mobile devices, links the user to an online clip of the Max Landis-penned film.

“We’re really excited about the movie, so finding a new way to interract with the audience is always the goal,” Fox prexy of domestic theatrical marketing and chief marketing officer Oren Aviv told Variety.

Aviv said that the amount of social-media buzz generated by the pic’s trailer contributed to the decision to give the film an extra push on Sunday. Studio is expecting more than 30 million people to see the billboard.

“Facebook said they’d never seen anything like it,” Aviv said, noting that the online networking site told the studio it had seen about 15 million interactions around the movie. “When Facebook says ‘Wow,’ you listen.”

“Chronicle” is docu-style account of three Seattle teens who develop superpowers after being exposed to a mysterious substance in the woods.

Pic also has attracted attention for displaying the talents of a number of fresh faces. Film marks the feature directorial debut of Josh Trank and stars relative newcomers Michael B. Jordan, Michael Kelly and Dane DeHaan.

Writer Landis sold the project to Fox last year. Scribe also optioned spec “Good Time Gang” to Robin Schorr’s RCR Pictures and is currently at work on a Frankenstein project for Fox-based Davis Entertainment.

“Chronicle” opens Feb. 3.

More Film

  • Jillian Bell appears in Brittany Runs

    Amazon's 'Brittany Runs a Marathon' Sets Summer Release

    “Brittany Runs a Marathon” will be rushing to theaters on Aug. 23. Amazon Studios dated the comedy on Wednesday. The pic, starring Jillian Bell (“Rough Night,” “22 Jump Street”), won the audience award at the Sundance Film Festival. The flick follows the titutal Brittany, who decides to run around New York City in order to [...]

  • Lionsgate Hires Lynn Whitney in Marketing

    Lionsgate Hires Former Warner Bros. Exec Lynn Whitney

    Lionsgate announced Wednesday that Lynn Whitney will become head of worldwide paid media, partnerships, promotions and consumer products. Whitney was formerly the executive VP of worldwide media at Warner Bros.   In her new role, Whitney will build out media campaigns for movies like Seth Rogen and Charlize Theron’s romantic comedy “Long Shot.” “I am [...]

  • El silencio de otros

    Film Review: 'The Silence of Others'

    “Forgiven but not forgotten” is a platitude we routinely use to end disputes both petty and grievous, but it’s the reverse outcome — the mass forgetting of crimes and conflicts never truly resolved — that itches away at a post-Franco Spain in “The Silence of Others.” Soberly chronicling the ongoing legal battle of General Franco’s [...]

  • A Womans Work-The NFLs Cheerleader Problem

    Tribeca Documentaries Explore Gender Issues in Sport

    Up until recently, what it meant to be a professional female athlete in a world dominated by men wasn’t an issue that garnered high volumes of public interest, let alone national headlines. But that all changed in October 2017 when stories from the New York Times and the New Yorker detailing sexual allegations and improper [...]

  • Lizzo Coachella Valley Music and Arts

    Lizzo Joins Cardi B and Jennifer Lopez in Stripper Film 'Hustlers'

    After the release of her third album and a pair of high-profile Coachella performances, Lizzo announced today that she will be joining Cardi B and Jennifer Lopez in the stripper-themed film “Hustlers.” Based on a true story, the film focuses on strippers who band together to turn the tables on their wealthy Wall Street male [...]

  • Ralph Fiennes attends a special screening

    Ralph Fiennes on Directing Rudolf Nureyev Biopic: 'It's Been a Very, Very Long Road'

    Ralph Fiennes celebrated his latest directorial outing, “The White Crow,” on Monday night in New York City. The Sony Pictures Classics film tells the story of legendary dancer Rudolf Nureyev. “It’s been a very, very long road. We were mad. We were mad to take on this subject of Rudolf Nureyev. Mad. Completely mad,” Fiennes [...]

  • Marc Malkin The Big Ticket Podcast

    Variety, iHeartMedia Launch New Film Podcast 'The Big Ticket' With Marc Malkin

    Variety and iHeartMedia have announced the premiere of “The Big Ticket,” a new weekly film-focused podcast hosted by Marc Malkin, the magazine’s senior film awards and events & lifestyle editor. The podcast will feature sit-down interviews with Hollywood’s hottest stars and filmmakers talking movies, the business and more. New episodes will be released every Thursday [...]

More From Our Brands

Access exclusive content