Coming just months after Netflix launched across Latin America, deal signals a step-up in VOD biz at one of Latin America’s biggest sales companies.
Split-revenue deals are exclusive for Snag and CLA, non-exclusive elsewhere.
Distributed in Brazil by Fox, Total movies include some of the highest-grossing titles in the last decade, including “Sex, Love and Betrayal,” a Brazilian remake of Mexican hit “Sex, Shame and Tears,” plus the “If I Were You” franchise, whose second part earned $24.2 million in Brazil. All three films are in FilmSharks Intl.’s package.
FilmSharks tied down international rights on Total’s library late last year.
“The strategy is to have the most robust back catalog of films from Spain and Latin America for international digital rights distribution — TV, VOD and new media,” FilmSharks topper Guido Rud told Variety.
The company is also angling to handle international packages from outside Ibero-America. It is in negotiations with “big production companies,” he added.
Rud said the Total catalog would also be sold to TV nets abroad.
While prices paid around the world for movies’ broadcast rights have often dropped, sales volumes remain fairly stable.