With the Friday opening of its “A Late Quartet,” eOne said it aims to keep growing its year-old distribution arm to 12-15 titles per year.

“This is going to be our largest release so far with about 100 theaters by the third weekend,” said Dylan Wiley, VP of theatrical marketing and distribution for eOne Films U.S. “We think it’s going to resonate among the older demographic — and that’s a big audience.”

Pic is Yaron Zilberman’s narrative film debut and stars Philip Seymour Hoffman, Catherine Keener and Christopher Walken. Story follows four members of a renowned string quartet who struggle to stay together on the eve of their 25th season.

Thus far, eOne has been looking to open films such as Robert Pattinson’s “Cosmopolis” on a platform basis with the goal of generating $3 million to $5 million in domestic box office, then using VOD and other digital delivery.

It used do-it-yourself distributor Tugg to handle screenings of cult Nazi sci-fi pic “Iron Sky,” which has shown in 55 cities. It also opened “Special Forces” on Oct. 12.

“We are definitely not taking a cookie-cutter approach,” said David Reckziegel, prexy of eOne Films North America. “Tugg was a perfect fit.”

The division was announced just prior to the Toronto Film Fest last year. It has acquired five films since then, including Brian De Palma’s “Passion” and doc “Bury My Ashes at Bergdorfs” out of Toronto. It bought “Wish You Were Here” at Sundance.

The eOne team is at AFM looking to buy films for next summer.

“What we’re looking to do is get a sense of what’s going to be available at Sundance and Berlin,” Wiley said.