Eli Roth, the hyphenate behind projects ranging from the “Hostel” films and the Netflix horror series “Hemlock Grove” to the upcoming Universal release “The Man With the Iron Fists,” will headline the keynote conversation at Variety’s Film Marketing Summit on Wednesday.
Confab, taking place at the InterContinental Hotel in Century City, is co-produced by Stradella Road and will engage a lineup of key industry speakers to analyze and debate major marketing trends. Topics include the outlook for theatrical film marketing and distribution, gauging success in social media and opportunities in China.
Roth established himself as a presence in the horror realm with his feature directorial debut “Cabin Fever” in 2002 and has become a genre force as producer of the “Last Exorcism” and its in-the-works sequel, as well as the upcoming “Aftershock” and “Clown.” He extended his brand this year with the opening of Eli Roth’s Goretorium, a year-round horror experience in Las Vegas. As an actor, he’s appeared in “Inglourious Basterds” and “Grindhouse.” His next directorial effort is “The Green Inferno.”
Other confirmed speakers at the summit include Jason Alex, head of digital marketing at DreamWorks Animation; Chris Aronson, president of distribution at 20th Century Fox; Stephen Bruno, prexy of marketing at The Weinstein Company; Terry Curtin, prexy of marketing at Relativity Media; Gene Garlock, senior VP of global promotions at Warner Bros.; Josh Greenstein, chief marketing officer at Paramount Pictures; Dave Hollis, exec VP of distribution at Walt Disney Pictures; T.J. Marchetti, senior VP of digital marketing at Walt Disney Studios; Doug Neil, senior VP of Universal Interactive Marketing; Gordon Paddison of Stradella Road; and Tony Sella, chief creative officer and co-prexy of domestic theatrical marketing at 20th Century Fox.
Summit sponsors include Tremor Video, Yahoo, SAG-AFTRA, AOL, the Consumer Electronics Assn., Simulmedia and TouchTunes.