×
You will be redirected back to your article in seconds

Disney, Subway reteam for ‘Wreck-It-Ralph’

Sandwich chain previously promoted 'Brave,' 'Frankenweenie'

Subway is extending its relationship with Disney, agreeing to promote the upcoming toon “Wreck-It-Ralph” after having launched marketing tie-ins around “Brave” and “Frankenweenie,” which bows Friday.

The sandwich chain is currently airing TV spots and has signage in its stores for the Tim Burton pic.

While fast-food partners have played a big role in studios’ tentpole marketing, Disney has eschewed such deals to promote healthy eating options for kids. Subway became an attractive alternative with its “Subway Fresh Fit for Kids Meal,” which includes a low-fat sandwich paired with sides such as apple slices, lowfat milk and bottled water.

The amount of exposure Subway offers also proved too attractive to pass up: While McDonald’s earns more in revenue, Milford, Conn.-based Subway operates 24,899 stores in the U.S. It has 37,000 outlets in 100 countries, ranking it only behind Yum! Brands’ KFC, Pizza Hut and Taco Bell.

At the same time, Disney enabled Subway to attract more families into its stores and broaden the eatery’s customer base.

“Working with Disney is a perfect fit for Subway, because we both have something we can offer everyone in the family,” said Jeff Larson, VP of global marketing, marketing development and activation at Subway restaurants.

The current “Frankenweenie” promotion, which involved Subway spokesman Jared Fogle serving as an official correspondent for Subway’s social media channels, in which he interviewed Burton and voice stars Winona Ryder and Martin Short, will run until Disney releases the videogame-themed toon “Wreck-It-Ralph,” out Nov. 2.

More Film

  • Cate Blanchett's 'Where'd You Go, Bernadette'

    Cate Blanchett's 'Where'd You Go, Bernadette' Moved Back to August

    Annapurna Pictures has moved its Richard Linklater literary adaptation “Where’d You Go, Bernadette,” starring Cate Blanchett back five months from March 22 to an Aug. 9 release. A rep for Annapurna explained that August has served well as a launching pad for release of female-skewing films such as “Crazy Rich Asians,” “Florence Foster Jenkins” and [...]

  • Kumail Nanjiani Issa Rae

    Kumail Nanjiani, Issa Rae to Star in 'Lovebirds' Romantic Comedy

    “The Big Sick” star Kumail Nanjiani and “Insecure” star Issa Rae will topline Paramount’s romantic comedy “The Lovebirds.” The project will reunite Nanjiani with “The Big Sick” helmer Michael Showalter, who’s on board to direct from a script by Aaron Abrams, Brendan Gall, and Martin Gero. The project goes into production at the end of [...]

  • Mj Rodriguez, Nico Santos to Announce

    Mj Rodriguez, Nico Santos to Announce GLAAD Media Award Nominations

    Mj Rodriguez and Nico Santos are set to announce the nominees for the 30th annual GLAAD Media Awards. The “Pose” star and “Crazy Rich Asians” funny man will make the announcement during a live-stream from the AT&T Hello Lounge at the Sundance Film Festival on Friday, Jan. 25. “The images and stories recognized by the [...]

  • 'The Pledge' Review

    Film Review: 'Pledge'

    “Privilege comes with sacrifice” says one character to another in “Pledge” — exactly the kind of noble sentiment authority figures always voice to hush the protests of those about to be sacrificed. This third feature for director Daniel Robbins is no delicate flower of cinematic art, but a lean and mean shocker that tells its [...]

  • John Lithgow

    John Lithgow-Blythe Danner's 'Tomorrow Man' Bought Ahead of Sundance Premiere

    In one of the first deals for the upcoming Sundance Film Festival, Bleecker Street has acquired North American rights to the John Lithgow-Blythe Danner romance “The Tomorrow Man.” The movie will hold its world premiere at the fest, which opens on Jan. 24 in Park City, Utah. The distributor is planning a May 17 release. [...]

  • Dragon Ball Super Broly

    'Dragon Ball Super: Broly' Scores Big First Day With $7 Million

    Funimation Films’ Japanese anime movie “Dragon Ball Super: Broly” has opened impressively with a dominant first-day total of $7 million at 1,260 North American locations on Wednesday. The English-language version of “Dragon Ball Super: Broly,” which screened at 180 Imax and Cinemark XD premium large format screens, generated by far the best per-screen average among [...]

  • Shoplifters Cannes

    Box Office: 'Shoplifters' Hits $2 Million to Become One of 2018's Highest-Grossing Foreign Films

    Hirokazu Kore-eda’s “Shoplifters” has become an unexpected box office success. The Japanese drama about a petty thief who adopts a young girl has earned critical raves and picked up the Palme d’Or at last year’s Cannes Film Festival. That translated into commercial success for Magnolia, the indie distributor that’s been overseeing the film’s rollout. “Shoplifters” [...]

More From Our Brands

Access exclusive content