×
You will be redirected back to your article in seconds

‘Devil Inside’ nabs $2 million at midnight

Paramount's low-budget horror pic on track for profit

Having grossed $2 million from midnight screenings, Paramount’s low-budget exorcism pic, ”The Devil Inside,” already is on the fast track toward profitability.

That’s because Par spent half of what ”Devil” earned in midnights to acquire the film, not including marketing costs.

The pic’s strong midnight start, from approximately 1,400 locations, has Par revising its original weekend estimates of $8 million to a Stateside bow somewhere in the mid-teens — a projection more in line with what other bizzers have pegged for the pic.

But regardless of where the film ends up this weekend, ”Devil” — the second pic to go through Par’s genre label Insurge — will have a very viable boost toward recouping Par’s investment.

It’s uncertain as to how much “Devil” will cume domestically, as horror pics typically are front loaded. Pic expands today to around 2,300 locations.

More Film

  • Vice Christian Bale Sam Rockwell Playback

    Berlin Adds 'Vice,' New Films by Zhang Yimou and Andre Techine to Official Lineup

    Five new titles, including the latest films from Zhang Yimou and Andre Techine, have joined the competition program at this year’s Berlin Film Festival. Adam McKay’s “Vice” will screen out of competition. “Vice” has already won a Golden Globe for star Christian Bale’s portrayal of former U.S. Vice President Dick Cheney and picked up six BAFTA [...]

  • Picture Tree Adds ‘Cold Feet’ to

    Picture Tree Adds ‘Cold Feet’ to Berlin Market Lineup (EXCLUSIVE)

    Picture Tree Intl. has added German romantic comedy “Cold Feet” (Kalte Füsse) to its market lineup at the Berlin Film Festival, where the sales agent will screen the film as a market premiere. Sony Pictures released the pic, directed Wolfgang Groos, in Germany on Thursday, and it garnered 100,000 admissions over its opening weekend. “Cold [...]

  • Neil Burger

    'Upside' Director Neil Burger Sets Sci-Fi 'Voyagers' as Next Project

    “The Upside” director Neil Burger is set to direct sci-fi thriller “Voyagers” as his next project. The film will be fully financed and co-produced by Stuart Ford’s AGC Studios, and produced by Burger’s Nota Bene Productions and Basil Iwanyk’s Thunder Road Films. AGC also handles international sales on the new film. Written and directed by [...]

  • Berlin: M-Appeal Acquires Panorama Title ‘Greta’

    M-Appeal Acquires Berlin Panorama Title ‘Greta’ (EXCLUSIVE)

    M-Appeal has acquired world sales rights to “Greta,” the feature debut of Brazil’s Armando Praça which will world premiere in this year’s Berlinale Panorama section. The Berlin-based film industry has also dropped an international trailer, to which Variety has had exclusive access. Produced by Carnaval Filmes, whose credit include major titles by Marcelo Gomes, one [...]

  • Kew Media Boards Michael Jackson Documentary

    Kew Media Boards Michael Jackson Documentary 'Leaving Neverland' for International

    Kew Media Distribution has boarded controversial Michael Jackson sex-abuse documentary “Leaving Neverland” ahead of its world premiere at this year’s Sundance Film Festival. Kew Media has taken international distribution rights (excluding U.K. and U.S.) to the two-part documentary, which is a co-production of HBO and British broadcaster Channel 4. Directed by BAFTA-winner Dan Reed, “Leaving [...]

  • Nordic Film Market: New Pálmason, Hákonarson,

    Nordic Film Market Selects Latest Palmason, Hakonarson, Hafstrom, Ganslandt

    The 20th Nordic Film Market in Göteborg, unspooling Jan. 31-Feb 3, will showcase 16 works in progress including Hlynur Pálmason’s “A White, White Day”, Grímur Hákonarson’s “The County”, Mikael Håfström’s “The Perfect Patient” and Jesper Ganslandt’s “438 Days.” Iceland is well represented this year with top directors and festival darlings Pálmason (“Winter Brothers”), Hákonarson (“Rams”) [...]

  • 'All These Small Moments' Review

    Film Review: 'All These Small Moments'

    The magic of writer-director Melissa B. Miller Costanzo’s “All These Small Moments” can be found within the intimacy of the scenarios, the authenticity of her earnest characterizations, and the accessibility of the actors’ honest performances. In her deftly polished directorial debut, Costanzo dovetails the primary story about a teen’s coming of age with a secondary [...]

More From Our Brands

Access exclusive content