Universal Pictures and Focus Features have tapped “The Social Network” team of Michael De Luca and Dana Brunetti to produce “Fifty Shades of Grey,” the bigscreen adaptation of E.L. James’ bestselling erotic novel.
Duo beat out nearly every producer in Hollywood for the coveted gig, which is expected to take up the majority of their time.
Brunetti traveled to London over the July 4th holiday to meet with James and her lit agent, Valerie Hoskins.
Universal co-chairman Donna Langley, who was instrumental in Uni landing “Fifty Shades,” started her career as an assistant at New Line, where De Luca served as prexy of production. While at New Line De Luca exec produced Paul Thomas Anderson’s “Boogie Nights,” another drama that dealt with frank sexual themes.
De Luca and Brunetti previously produced “21” and are currently producing Paul Greengrass’ drama “Captain Phillips” for Sony. Duo are currently developing a feature adaptation of James Andrew Miller and Tom Shales’ behind-the-scenes tome “ESPN: Those Guys Have All the Fun,” which is set up at 20th Century Fox.
Brunetti currently serves as prexy of Trigger Street Prods., the production company run by Kevin Spacey.