You will be redirected back to your article in seconds

Cinemachile launches distrib arm

Initiative reps the latest move in Latin America to conquer domestic auds

BUENOS AIRES – As their films snag prizes and sales worldwide, Latin America is turning to another battle: Conquering its own domestic movie market.

That’s no small skirmish. Latin America’s B.O. rose 16% to $2.3 billion in 2011, outpacing emerging market rivals Asia (up 8%) and Central-Eastern Europe (up 10%), per IHS-Screen Digest.

Latin America’s home market distrib drives vary radically: Argentina is obliging Hollywood studios to distribute more Argentine fare; Brazil has hiked its Fondo Sectorial subsidy find to about $400 million for 2013, looking to power up production, so domestic market share.

In the latest move, to be unveiled Sunday at Buenos Aires’ Ventana Sur, private-sector-run promo org Cinemachile will announce a new domestic distribution arm, Cinemachile Distribution – aimed at goosing Chilean pics’ market share in Chile.

Launching 2013 and headed by Tehani Staiger, CD will distribute at least 10 movies a year, said Constanza Arena, Cinemachile exec director.

First titles up include two from “The Maid” producer Forastero,” Domingo Sotomayor’s Rotterdam Tiger winner “Thursday to Sunday,” which opens Jan. 10, and mistaken identity thriller “R. Lorena,” plus high Andes shepherdess sister drama “The Quispe Girls,” produced by Fabula (“Young & Wild,” “No”).

Cinemachile Distribution will apply to state development funds for P & A, oversee marketing but pass on rentals to producers.

Chile’s total B.O. shot up 26% to $92.3 million in 2011. Chilean pics’ share, however, was just 5.3%.

As over Latin America, exhibition is highly concentrated and dominated by multiplexes. In Chile, U.S. loop Cinemark owns 34% of screens, Hoyts 26%, province-based Cinemundo 27%.

Cinemachile will coordinate releases, avoiding local pics’ cannibalizing one other, Arena said.

“Chilean cinema has achieved significant production levels of 26 films a year, quality, diversity, international recognition, sales and co-productions. Domestic distribution is now our weakest link,” Arena said.

Rarely handling Chilean pics, though “Stefan vs. Kramer,” grossed $12.0 million for Fox this summer, Hollywood studios will be little affected by Cinemachile’s distrib drive.

But international art-house titles, including many U.S. indie pics, may find themselves in direct competition for screens and auds.

Popular on Variety

More Film

  • Mackenzie Davis Terminator Dark Fate

    ‘Terminator: Dark Fate’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Paramount Pictures claims the top spot in spending with “Terminator: Dark Fate.” Ads placed for the sci-fi action film had an estimated media value of $6.81 million through Sunday for 796 national ad airings [...]

  • Judy & Punch review

    Damon Herriman Stands Out as 'The Nightingale' and 'Lambs of God' Lead AACTA Nominations

    Dark thriller, “The Nightingale” and miniseries “Lambs of God” lead the pack at the Australian Academy of Cinema and Television Arts Awards. In nominations announced on Wednesday, they picked up 15 and 18 nods, respectively. Jennifer Kent’s “The Nightingale” was one of six films nominated in the best film category. With others including Mirrah Foulkes’ [...]

  • Cardi B

    Cardi B Joins Vin Diesel in 'Fast & Furious 9'

    Cardi B has joined the cast of Universal’s “Fast & Furious 9” in an undisclosed role. It’s the rapper’s first movie part since her role as the stripper Diamond in STX’s drama “Hustlers.” Vin Diesel disclosed the casting Tuesday in a post on his Instagram account with a video that showed him and Cardi B [...]

  • James Wan

    Film News Roundup: James Wan's Horror Thriller 'Malignant' Gets August Release

    In today’s film news roundup, James Wan’s “Malignant” gets a late-summer release, a Rita Hayworth documentary is shooting and Women in Animation have announced diversity awards winners. RELEASE DATE Warner Bros. has set an Aug. 14 release date for James Wan’s horror thriller “Malignant.” Wan will direct the movie, based on a story by Wan [...]

  • Michael Shannon Benedict Cumberbatch Tuppence Middleton

    How Martin Scorsese Saved 'Current War' From Harvey Weinstein

    Director Alfonso Gomez-Rejon finally gets to release his version of his long-in-the-making “The Current War.” The film, about the competition between Thomas Edison and George Westinghouse, was originally set to be distributed by the Weinstein Company after Harvey Weinstein recut it, much to Gomez-Rejon’s chagrin. To make matters worse, Weinstein premiered the movie at the [...]

More From Our Brands

Access exclusive content