You will be redirected back to your article in seconds

Cinemachile launches distrib arm

Initiative reps the latest move in Latin America to conquer domestic auds

BUENOS AIRES – As their films snag prizes and sales worldwide, Latin America is turning to another battle: Conquering its own domestic movie market.

That’s no small skirmish. Latin America’s B.O. rose 16% to $2.3 billion in 2011, outpacing emerging market rivals Asia (up 8%) and Central-Eastern Europe (up 10%), per IHS-Screen Digest.

Latin America’s home market distrib drives vary radically: Argentina is obliging Hollywood studios to distribute more Argentine fare; Brazil has hiked its Fondo Sectorial subsidy find to about $400 million for 2013, looking to power up production, so domestic market share.

In the latest move, to be unveiled Sunday at Buenos Aires’ Ventana Sur, private-sector-run promo org Cinemachile will announce a new domestic distribution arm, Cinemachile Distribution – aimed at goosing Chilean pics’ market share in Chile.

Launching 2013 and headed by Tehani Staiger, CD will distribute at least 10 movies a year, said Constanza Arena, Cinemachile exec director.

Popular on Variety

First titles up include two from “The Maid” producer Forastero,” Domingo Sotomayor’s Rotterdam Tiger winner “Thursday to Sunday,” which opens Jan. 10, and mistaken identity thriller “R. Lorena,” plus high Andes shepherdess sister drama “The Quispe Girls,” produced by Fabula (“Young & Wild,” “No”).

Cinemachile Distribution will apply to state development funds for P & A, oversee marketing but pass on rentals to producers.

Chile’s total B.O. shot up 26% to $92.3 million in 2011. Chilean pics’ share, however, was just 5.3%.

As over Latin America, exhibition is highly concentrated and dominated by multiplexes. In Chile, U.S. loop Cinemark owns 34% of screens, Hoyts 26%, province-based Cinemundo 27%.

Cinemachile will coordinate releases, avoiding local pics’ cannibalizing one other, Arena said.

“Chilean cinema has achieved significant production levels of 26 films a year, quality, diversity, international recognition, sales and co-productions. Domestic distribution is now our weakest link,” Arena said.

Rarely handling Chilean pics, though “Stefan vs. Kramer,” grossed $12.0 million for Fox this summer, Hollywood studios will be little affected by Cinemachile’s distrib drive.

But international art-house titles, including many U.S. indie pics, may find themselves in direct competition for screens and auds.

More Film

  • The Island

    ‘The Island,’ ‘Calamity,’ 'Piano Player' Highlight Cartoon Movie 2020 Lineup (EXCLUSIVE)

    BARCELONA – Rémi Chayé’s “Calamity, a Childhood of Martha Jane Cannary,” Anca Damian’s “The Island,” Fernando Trueba and Javier Mariscal’s “They Shot the Piano Player,” and Enrique Gato’s “Tad the Lost Explorer and the Curse of the Mummy” are among the sixty-six projects from twenty countries to be pitched at the 22nd Cartoon Movie, Europe’s [...]

  • Kirby Dick Amy Ziering

    'On The Record,' Russell Simmons #MeToo Doc, Charts Course to Sundance After Oprah Exit

    Update: A spokesperson for Kirby Dick and Amy Ziering says the filmmaking team will participate in print and broadcast interviews at the Sundance film festival. The accusers featured in the film are weighing press options at this time. Earlier, a spokesperson for the film “On The Record” confirmed to Variety that only photo calls would [...]

  • Ariel Winograd'TOD@S CAEN' film premiere, Los

    Viacom International Studios Signs First Look Deal with Ariel Winograd (EXCLUSIVE)

    MADRID  — Adding to a powerful and still growing talent roster, Viacom International Studios (VIS) has clinched a first-look deal with Argentine writer-director Ariel Winograd whose latest movie, “The Heist of the Century,” has just become one of the biggest Argentine openers in history. The multi-year pact takes in the development and production of not [...]

  • William Bogert Dead: 'Small Wonder' Actor

    William Bogert, Who Appeared in 'War Games,' 'Small Wonder,' Dies at 83

    TV, film and theater actor William Bogert, who appeared in a recurring role on 1980s sitcom “Small Wonder” and in films such as “War Games,” died Jan. 12 in New York. He was 83. On “Small Wonder,” which ran from 1985 to 1989, Bogert played Brandon Brindle, the Lawsons’ neighbor and Harriet’s father who became [...]

  • 1917 Movie

    Why '1917' Is the Last Film That Should Be Winning the Oscar (Column)

    There’s a feeling I always get at the end of a long Oscar night when the movie that won isn’t a terrible choice, but it’s the safe, blah, MOR predictable choice, the one that conforms to the dullest conventional wisdom about the kinds of movies Oscar voters prefer, because in the core of their being [...]

  • Civil Rights Drama 'Praying for Sheetrock'

    Civil Rights Drama 'Praying for Sheetrock' in the Works as Feature Film (EXCLUSIVE)

    Enderby Entertainment is developing a feature film based on Melissa Fay Greene’s civil rights drama “Praying for Sheetrock,” Variety has learned exclusively. The non-fiction book, published in 1991, was a finalist for the National Book Award and won the Robert F. Kennedy Book Award, Chicago Tribune Heartland Prize, Georgia Historical Society Bell Award and the ACLU National Civil [...]

More From Our Brands

Access exclusive content