Promotional partners are revving up their campaigns around Warner Bros.’ “The Dark Knight Rises,” with Chrysler bowing an original spot for its 300S sedan, that replaces its “Imported from Detroit” slogan for “Imported from Gotham City.”
The 30-second ad, that was helmed by Stacy Wall, bowed on NBC on Wednesday night. A longer 60-second version is airing on Chrysler’s YouTube channel.
Spot features a Batman-themed version of the sedan being built with black matte paint, stealth body panels, advanced weapon systems and a jet engine inside Bruce Wayne’s lab. Ad was designed to “look and feel as if it could live inside Gotham City,” Chrysler posted on its blog.
“The Dark Knight Rises” flies into theaters July 20.
Separately, cell phone maker Nokia is using the Batpic to promote its Lumia 900 smartphone and launched an exclusive trailer for the film on YouTube.
Limited edition Batman-themed handsets, however, will only be sold in the U.K., Germany and France.
No Fear Energy drink also is a promotional partner on the film.