Chinese cements media partnership

Variety inks deal with the Chinese Theaters

Variety has inked a deal with the Chinese Theaters that makes it the exclusive trade media partner for the Hollywood icon’s famous hand-and-footprint ceremonies.

“We are very excited to be working with the Chinese Theaters in this capacity,” Variety publisher Brian Gott said. “They have never had an exclusive trade media partner before, and we are honored to be their chosen partner.”

In addition to exclusive access and coverage of the hands-and feet-ceremonies, Variety will hold its award-season Screening Series at the Chinese 6 theaters.

“Variety has long been called the bible of show business and, like Grauman’s Chinese, a Hollywood institution,” said Alwyn Hight Kushner, prexy-COO of Chinese Theaters. “I can’t think of a more appropriate and long-overdue association.”

Earlier this year, Variety set an exclusive media partnership with the Hollywood Chamber of Commerce for its Walk of Fame activities.

More Film

  • Elsie Fisher appears in I Think

    'Eighth Grade' Rules Indie Box Office With Top Screen Average of 2018

    Variety has inked a deal with the Chinese Theaters that makes it the exclusive trade media partner for the Hollywood icon’s famous hand-and-footprint ceremonies. “We are very excited to be working with the Chinese Theaters in this capacity,” Variety publisher Brian Gott said. “They have never had an exclusive trade media partner before, and we […]

  • International Box Office: 'Hotel Transylvania 3'

    'Hotel Transylvania 3' Climbs Past 'Skyscraper' at International Box Office

    Variety has inked a deal with the Chinese Theaters that makes it the exclusive trade media partner for the Hollywood icon’s famous hand-and-footprint ceremonies. “We are very excited to be working with the Chinese Theaters in this capacity,” Variety publisher Brian Gott said. “They have never had an exclusive trade media partner before, and we […]

  • Box Office: 'Skyscraper' Underperforms; 'Hotel Transylvania

    Box Office: 'Skyscraper' Gets Rocky Start as 'Hotel Transylvania 3' Checks In at No. 1

    Variety has inked a deal with the Chinese Theaters that makes it the exclusive trade media partner for the Hollywood icon’s famous hand-and-footprint ceremonies. “We are very excited to be working with the Chinese Theaters in this capacity,” Variety publisher Brian Gott said. “They have never had an exclusive trade media partner before, and we […]

  • Mitzi Gaynor and Nancy Sinatra Sr.

    Nancy Sinatra Sr., Frank Sinatra's First Wife, Dies at 101

    Variety has inked a deal with the Chinese Theaters that makes it the exclusive trade media partner for the Hollywood icon’s famous hand-and-footprint ceremonies. “We are very excited to be working with the Chinese Theaters in this capacity,” Variety publisher Brian Gott said. “They have never had an exclusive trade media partner before, and we […]

  • 'Hotel Transylvania 3' Box Office: Sony

    'Hotel Transylvania 3' Sailing to $40 Million-Plus Debut, 'Skyscraper' to Disappoint

    Variety has inked a deal with the Chinese Theaters that makes it the exclusive trade media partner for the Hollywood icon’s famous hand-and-footprint ceremonies. “We are very excited to be working with the Chinese Theaters in this capacity,” Variety publisher Brian Gott said. “They have never had an exclusive trade media partner before, and we […]

More From Our Brands

Access exclusive content