Dmitri Ruzhentsev, who was previously a top exec at Amedia Production, has been named general director of the new unit.
Central Partnership, which distributes Paramount’s pics in Russia, has been producing Russian movies for the past four years through external shingles. It will now bring production inhouse, in order to tighten control over the process.
Four of the 12 projects on its 2012 slate will be produced through the new label with all films coming under its control within five to six years, Zlata Polishchuk, VP at Central Partnership, said.
“The market is showing steady growth and we have a large number of projects. Using our own studio will be more economic and efficient, and give us more control over the financial and creative aspects of production,” Polishchuk said.
Central Partnership, founded in 1996, has one of Russia’s largest film libraries, including more than 1,400 features and 4,000 hours of TV production.
The company has distributed Par pics for the past three years and as a distributor it topped the Russian box office both in 2010 and last year.