Lionsgate and Saban Capital’s new China venture Celestial Tiger Entertainment has inked content deals with local VOD platforms for film and TV content including “Mad Men,” “Reservoir Dogs” and “Monster’s Ball.”
Pacts announced Friday with iQIYI, Sohu, YOU on Demand and Youku will help CTE penetrate China’s fast-growing VOD market and, said Wendy Reeds, CTE’s exec VP for content sales and distribution, is “just a first step” for CTE.
The partnership was created earlier this year by Lionsgate, Saban and Celestial Pictures to launch branded pay TV channels and to distribute content in Asia.
CTE is the exclusive sales agent for all of Lionsgate’s content in greater China and Southeast Asia. This deal also includes director David Lynch’s sci-fi classic “Dune” and action franchise “Crank.”
IQIYI is an independent online video company founded by top Chinese search engine Baidu and Providence Equity.
Sohu.com is a leading Internet company, and YOU on Demand is a major pay-per-view platform.
Youku is an online video site featuring user-generated, self-produced and licensed content from more than 1,500 content partners.