The Mipcom TV mart rolls out the red carpet for Canada, the country of honor this year, with focused events and a major talent roster present for Monday’s opening night shindig at the Martinez Hotel.

More than 250 Canadian production entities are registered, including some 100 first-timers, with the Pavilion hosting 70-plus Canuck companies. Canada had the fifth largest Mipcom contingent in 2011.

“Canada is one of the world’s most vibrant centers of multi-platform content production,” said Carolle Brabant, executive director of federal promo agency Telefilm Canada on Thursday. “We are the only country that benefits from bilateral co-production agreements with more than 50 countries, an approach whose value we were among the first to recognize.”

Canuck fun kicks off Sunday at MipJunior with two showcases of multi-platform youth content and related discussion.

Monday and Tuesday will see the Fresh TV From Canada showcase, featuring three case-study talks on co-producing, a match-making event, a showcase on Canada’s prominence in internationally recognized transmedia, and keynotes from industry honchos.

Red-carpet thesps include Francois Arnaud of “The Borgias,” an Ireland-Hungary-Canada co-production; stars of medical drama “Saving Hope”; stars from soon-to-bow U.K.-Canada co-production “Primeval: New World”; Amber Marshall of CBC’s “Heartland” (licensed in 115 countries); and David Sutcliffe and Stefanie von Pfetten of hot procedural property “Cracked,” which bows on CBC in January with U.S. rights handled by eOne TV’s Carrie Stein.

In a pre-Mipcom deal, White Pine Pictures’ cop drama series “Cracked” has sold to Astral’s Quebec fiction channel Series Plus.

“Cracked” is created by writer Tracey Forbes (“Buffy the Vampire Slayer”) and Calum de Hartog.