‘Bridesmaids’ shatters VOD records

Universal comedy has grossed $24 million in on-demand sales

Universal’s “Bridesmaids” is now the most-popular VOD title of all time, with 4.8 million rentals according to Rentrak’s OnDemand Essentials. Available through Feb. 29, the pic has grossed $24 million through VOD over four months.

Studio estimates the Oscar-nominated comedy has grossed over $40 million in digital sales, which includes electronic sell-through, hotel viewings, internet VOD and pay-per-view.

In theaters, “Bridesmaids” grossed $169 domestically and $287 million worldwide, according to Rentrak. The pic received Academy Award noms for Annie Mumolo and Kristen Wiig’s original screenplay and Melissa McCarthy’s performance in a supporting role.

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