You will be redirected back to your article in seconds

‘Brave’ aims for #1 spot at B.O.

Disney, Pixar toon tracking $55 mil-$65 mil; 'Abraham: Lincoln' in low-$20 mil range

The weekend B.O. will be carved up by family-adult counterprogramming bids as Disney-Pixar’s 13th animated feature “Brave” is projected to bow respectably alongside two modest R-rated newcomers: Fox’s “Abraham Lincoln: Vampire Hunter” and Focus Features’ “Seeking a Friend for the End of the World.”

“Brave,” which has the widest berth so far for a Pixar pic at 4,164 locations (including 2,790 3D), should range between $55 million and $65 million, according to pundits.

If “Brave” reaches the high end of those expectations, it’ll fit nicely among the top half of Pixar openings — nearest to “Cars 2,” which earned $66 million this same frame last year. Only four Pixar films — “A Bug’s Life,” “Toy Story,” “Toy Story 2” and “Ratatouille” — have earned less than $60 million during their first weekend of wide release.

“Abraham Lincoln,” on the other hand, may get stuck in the mid-teens rut that plagued “Rock of Ages” and “That’s My Boy” last weekend. And while there’s a potential low-$20 million-upside for “Lincoln” — at 3,106 engagements, of which 2,497 are in 3D — the film is still likely to trail “Bad Teacher,” which bowed this time last year at $31.6 million.

Focus is opening doomsday comedy “Seeking a Friend” at an aggressive 1,618 Stateside locations; the Steve Carell and Keira Knightley starrer, which cost a reported $10 million, is drawing tepid reviews and isn’t expected to hit double digits.

Disney kickstarted the overseas rollout for “Brave” earlier this week in key markets, including Australia, China and Russia. Fox’s 17-country spread for “Lincoln” this weekend includes only two major territories: Russia and the U.K.

Domestic tracking for “Brave,” budgeted at $185 million, has been solid among both genders, though females, especially moms, have a slight edge over male auds. Since “Brave” features Pixar’s first-ever female protagonist, Disney early on identified boys as a potential trouble spot, similar to the studio’s 2010 “Tangled.” But as with that film, the Mouse chose to focus heavily on the comedic and action elements of “Brave,” hoping to lure more interest from boys.

Set in medieval Scotland, “Brave” centers on a free-willed princess, voiced by Kelly Macdonald, who brings chaos to her kingdom after defying an age-old custom. Billy Connolly, Emma Thompson and Craig Ferguson co-star.

Fox, meanwhile, should attract a mostly adult audience for the $69 million-budgeted “Vampire Hunter,” the studio’s second R-rated summer tentpole after “Prometheus.”

“Vampire Hunter,” from helmer Timur Bekmambetov and staring Benjamin Walker, could attract fans of author-scripter Seth Grahame-Smith’s source novel. Fox has been marketing aggressively the film’s action sequences, with hopes that 3D also will help drive weekend filmgoing.

At the specialty B.O., Sony Pictures Classics launches Woody Allen’s “To Rome With Love” at five locations in New York and L.A.

Aside from its “Seeking a Friend,” Focus continues to broaden boffo specialty player “Moonrise Kingdom” into 394 Stateside locations, up from 178 last weekend. Entering its fourth frame, “Moonrise” has cumed nearly $8 million domestically.

More Film

  • Jim Jarmusch in 'Carmine Street Guitars'

    Film Review: 'Carmine Street Guitars'

    “Carmine Street Guitars” is a one-of-a-kind documentary that exudes a gentle, homespun magic. It’s a no-fuss, 80-minute-long portrait of Rick Kelly, who builds and sells custom guitars out of a modest storefront on Carmine Street in New York’s Greenwich Village, and the film touches on obsessions that have been popping up, like fragrant weeds, in [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Little Woods

    Film Review: 'Little Woods'

    So much of the recent political debate has focused on the United States’ southern border, and on the threat of illegal drugs and criminals filtering up through Mexico. But what of the north, where Americans traffic opiates and prescription pills from Canada across a border that runs nearly three times as long? “Little Woods” opens [...]

  • Beyonce's Netflix Deal Worth a Whopping

    Beyonce's Netflix Deal Worth a Whopping $60 Million (EXCLUSIVE)

    Netflix has become a destination for television visionaries like Shonda Rhimes and Ryan Murphy, with deals worth $100 million and $250 million, respectively, and top comedians like Chris Rock and Dave Chappelle ($40 million and $60 million, respectively). The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in [...]

  • Roman Polanski extradition

    Academy Responds to Roman Polanski: 'Procedures Were Fair and Reasonable'

    UPDATE: The Academy of Motion Picture Arts and Sciences has responded to a lawsuit from director Roman Polanski that claimed he was unfairly expelled from the organization behind the Oscars. “The procedures taken to expel Mr. Polanski were fair and reasonable. The Academy stands behind its decision as appropriate,” a spokesperson said. The Academy’s statement [...]

  • Lorraine Warren dead

    Lorraine Warren, Paranormal Investigator Who Inspired 'The Conjuring,' Dies at 92

    Lorraine Warren, paranormal investigator and demonologist whose life inspired franchises like “The Conjuring” and “The Amityville Horror,” has died. She was 92. Warren’s son-in-law Tony Spera confirmed the news. Spera said on Facebook, “She died peacefully in her sleep at home.” He continued, “She was a remarkable, loving, compassionate and giving soul. To quote Will [...]

More From Our Brands

Access exclusive content