You will be redirected back to your article in seconds

Box Office: Auds won’t ‘Rush’ to theaters

'The Expendables 2' should top newcomers 'Premium Rush' and 'Hit & Run'

Above: Sony’s bicycle actioner ‘Premium Rush,’ starring Joseph Gordon-Levitt, opens at 2,255 locations.

The summer B.O. season is winding down — or more likely fizzling out — as a trio of low-profile wide releases are poised to succumb to Lionsgate’s “The Expendables 2” in its sophomore outing.

Sony’s bicycle actioner “Premium Rush” could lead the charge among newcomers that also includes Warner Bros.’ scarer “The Apparition,” at a scant 810 locations, and midweek laffer “Hit and Run,” from Open Road Films. None of those films are expected to hit double digits in three days; “Hit and Run” could reach upwards of $10 million in five.

A possible surprise, however, could be conservative docu “2016: Obama’s America,” which grossed last weekend an impressive $1.2 million from just 169 locations. Rocky Mountain Pictures mounted a grassroots rollout for the politically charged pic and managed to secure nearly 1,100 playdates for the pic this weekend.

But without a major release to drive theater traffic, it’s unlikely that any of the other wide entries will overperform. That’s good news for “Expendables,” which should drop by around 50% — comparable to the original pic’s second-frame decline. If the sequel holds as expected, it will gross between $13 million and $15 million through Sunday.

The weekend should play out similar to last year, when “The Help,” with $14.5 million in its third frame, conquered three wide releases.

Budgeted at $32 million, “Premium Rush” opens at 2,255 locations, a respectable mid-August push by Sony — though the studio stayed conservative in marketing the long-shelved project.

“Rush,” which follows a bike messenger as he’s chased by a crooked cop through Manhattan, could piggy-back on residual “Dark Knight Rises” appeal for star Joseph Gordon-Levitt; pic also has been receiving decent reviews.

“Hit and Run,” meanwhile, struggled Wednesday, grossing just $625,010 from 2,698 locations. But the comedy’s R rating limited those under-17 auds still on summer vacation. Pic, which stars Dax Shepard, Kristen Bell and Bradley Cooper, was made on a lean budget.

Warners doesn’t expect much from “The Apparition,” as evidenced by the somewhat limited rollout, plus the studio opted not to submit the pic to critics (though that’s not unusual for horror films).

The pic, which centers on a couple haunted by evil spirits, marks one of the last Dark Castle pics to be distributed by WB, after the studio ended its deal with Joel Silver.

At the specialty B.O., Focus Features expands “Moonrise Kingdom” to 332 playdates. Pic has totaled $43.2 million domestically — just shy of “The Best Exotic Marigold Hotel” ($45.6 million) as the summer’s highest-grossing specialty film.

MPI Media bows French-lingo “Little White Lies,” toplining Marion Cotillard and Jean Dujardin, at three Stateside engagements, after having earned a stellar $46 million in Gaul. IFC’s indie comedy “Sleepwalk With Me” launches today at one location domestically.

More Film

  • Aquaman

    China Box Office: ‘Aquaman’ Sinks All Challengers With $94 Million Opening

    The decision to release “Aquaman” in China two weeks prior to its North American outing paid off handsomely. The DC Comics adaptation achieved a massive $94.1 million opening in three days, according to data from Asian entertainment consultancy Artisan Gateway. The early release meant that the film played against weak opposition – tired Hollywood and [...]

  • Alfonso Cuarón, Emmanuel Lubezki Discuss the

    Alfonso Cuarón Details 'Roma' Cinematography With 'Gravity' DP Emmanuel Lubezki

    As part of an overall push to bring Alfonso Cuarón’s “Roma” to awards season voters, Netflix’s “‘Roma’ Experience'” played host to guild and Academy members Sunday in Hollywood. The all-day event featured panels focused on the film’s crafts and an audio-visual installation akin to the streamer’s FYSee initiative for Emmy contenders, featuring costumes and art [...]

  • IFFAM: Erik Matti Hatches Plans for

    IFFAM: Erik Matti Hatches Plans for ‘On The Job’ Franchise

    Filipino director Erik Matti is known for his eclectic body of work that includes “Honor Thy Father” and “Seklusyon.” His 2013 effort, “On The Job” travelled widely and won several awards including two at the Bucheon International Fantastic Film Festival, and was nominated for an SACD Prize at the Cannes Directors’ Fortnight. Matti is at [...]

  • Joan Chen attends the season premiere

    Joan Chen Talks Diversity in Hollywood, Welcomes #MeToo

    Chinese-American actress, writer and director Joan Chen says that she was flattered when Time magazine described her as the “Elizabeth Taylor of China.” When asked at an in-conversation event in Singapore on Saturday whether she paved the way for Chinese actresses to follow in Hollywood, Chen said, “We never go to work because we want [...]

  • Kyzza Terrazas Joins Garcia Bernal, Diego

    Kyzza Terrazas Joins Gael Garcia Bernal, Diego Luna’s La Corriente del Golfo (EXCLUSIVE)

    BUENOS AIRES — Launching their new production house, La Corriente de Golfo, last April, Gael García Bernal and Diego Luna have tapped Mexican writer-director Kyzza Terrazas as the company’s head of development. The appointment will certainly help build the company appointing an old-rounder capable of overseeing and implementing development, writing and directing, and a longtime [...]

  • IFFAM Actress in Focus: Yao Chen

    IFFAM Actress in Focus: Yao Chen Talks Performing, Producing and Public Pressure

    Macao’s Actress in Focus is a woman who has trained as a boxer, likes British actors, especially Benedict Cumberbatch and Jeremy Irons, and is now setting out her stall as a producer. Yao Chen has built a career over 20 years thanks to TV shows including “My Own Swordsman,” and films including “If You Are [...]

  • Bradley Liew's 'Motel Acacia' Shoots After

    Cautionary Tale, 'Motel Acacia' Under Way After Four Years of Development

    Production has begun on Malaysian director Bradley Liew’s upscale horror film “Motel Acacia.” With a clearly topical message, the film features a hotel bed that eats immigrants. Actor, JC Santos called it: “A cautionary tale of what’s going to happen in the future.” Indonesian star, Nicholas Saputra said the he agreed to the role “because [...]

More From Our Brands

Access exclusive content