Two weeks after appearing in GQ Magazine, fashion blogger Megan Collins has signed with manager Brooklyn Weaver of Energy Entertainment as Hollywood looks to capitalize on the potential of her brand.
Collins was profiled in GQ thanks to the success of her New York-based fashion blog StyleGirlfriend.com, which was inspired by Collins’ male friends and relatives asking for her “style advice” on everything from what to wear on a first date to their first day at work. Since appearing in GQ, Collins’ traffic has skyrocketed and she has been pursued by a handful of Hollywood execs.
A manager and producer typically known for elevated action-thriller fare (“Out of the Furnace”), Weaver sparked to Collins’ personal story and agreed to represent her. He is already fielding interest from producers looking to adapt her blog as a feature film and TV property akin to the Will Smith pic “Hitch,” but with a female lead. Having secured rights to the blog, Weaver will begin putting together a package involving Collins that is expected to go out to studios and production companies in the coming weeks.
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Collins is the latest blogger looking to take her talents to Hollywood, as major TV networks have been seizing on Web talent of late. NBC is teaming with BermanBraun and Universal Television to develop half-hour comedy “F*ck I’m in My Twenties,” based on the Tumblr blog of 24-year-old Emma Koenig. Meanwhile, CBS is developing “20-Nothings,” a comedy based on Lauren Bachelis’ Hollywood Assistants Tumblr blog, which Fred Savage is attached to direct and exec produce.