A biopic of 1970s-era pro soccer player Robin Friday, titled “The Greatest Footballer You Never Saw,” is headed for the bigscreen.

Project is funded by Telegael, Film Agency Wales and Mike Young, CEO of Moonscoop USA. Young has partnered with Paolo Hewitt, Marc Ambrose (Ambergreen Entertainment), Marc Benardout and Julian Stone (Tasty Films).

Screenplay for “Footballer” was written by Stone and Hewitt with the support of Film Agency Wales. The biography that provided the source material was penned by Paul McGuigan of the band Oasis and Hewitt and published in 1997.

Friday played professional soccer for three years in the mid 1970s for the Reading and Cardiff City teams, becoming a cult hero for working-class fans as an icon who refused to take life seriously and who lived every moment as if it were his last. He retired in 1977 and died in 1990 at the age of 38.

“I have been a lifelong Cardiff City fan (and have the lines to prove it) and saw John Charles (and) Trevor Ford play, but the firefly that was Robin Friday’s career was both breathtaking and sadly incredible to behold,” Young said.

Young is best known for creating the SuperTed character and animated TV series.