×
You will be redirected back to your article in seconds

BFI looks for global growth

Group cuts co-production deal with Brazil's Ancine

At the launch this month of the British Film Institute’s five-year forward plan, “Film Forever: Supporting U.K. Film 2012-2017,” BFI chief executive Amanda Nevill highlighted the importance of focusing on the international stage as a growth area for U.K. product. In 2011, global box office receipts for U.K. films reached $5.6 billion, representing 17% of the global theatrical market, while two-thirds of revenues generated for independent U.K. films were earned outside the U.K.

In September, the BFI announced the appointment of Isabel Davis to head international. Charged with taking a strategic overview of all international activity at the BFI and its funded external partners, she reports to BFI director Ben Roberts.

“To support our international growth, the U.K. needs to have a very strong international brand and presence,” Roberts says. “We need to connect our activity at festivals and markets. There’s a real argument for a very strong, coherent U.K. Plc brand that pushes those messages of excellence.”

Roberts adds that growth markets like China and Brazil are priorities. The BFI recently negotiated a co-production treaty with Ancine, the National Cinema Agency of Brazil. The treaty offers eligible film and television productions the benefits of national status in both countries, which will give U.K. films access to local tax incentives, federal public funds and favorable TV terms in Brazil.

Another area of international growth is exports of films and skills, and the BFI is capitalizing on that by increasing its export fund, says Roberts; film exports have tripled since 2001, totalling $3.4 billion in 2010.

The fund will work with the British Film Commission, which will see its funding from the BFI increase 50%, from $641,820 to $962,730 per year, as part of the five-year plan, to develop inward investment. In 2011, such films generated approximately $5.9 billion to U.K. GDP, with film production spending reaching $2 billion, a new U.K. record.

The BFI has worked closely with its partners in the nations and regions, including the BFC and trade bodies including Film Export U.K., Directors U.K. and Pact, to develop its international strategy which will be rolled out in the coming months.

Related Links:
Roberts’ BFI dishes more coin U.K. focuses on developmentBFI looks for global growth

Popular on Variety

More Film

  • Taika Waititi Jojo Rabbit Premiere

    Why Director Taika Waititi Decided to Play Adolf Hitler in 'Jojo Rabbit'

    “Fox Searchlight blackmailed me into doing it,” Taika Waititi told Variety of playing Adolf Hilter in “Jojo Rabbit” at the film’s premiere at American Legion Post 43 on Tuesday night in Hollywood. Staying mum when asked which other actors had been on his wish list to play the role, Waititi explained why he eventually decided [...]

  • ALACARTE_HOME

    Brazil’s Pandora Filmes Readies Country’s First Classic Film Streaming Platform

    Brazilian distribution company Pandora Filmes was founded by André Sturm in 1989 as the country’s first independent distributor of foreign and domestic, classic and contemporary arthouse cinema. Still pushing the envelope three decades later, Juliana Brito is representing the company at this year’s Lumiere Festival, looking for classic film titles to fill out the catalog [...]

  • Hannah Minghella

    Bad Robot Poaches TriStar Pictures President Hannah Minghella to Lead Film Unit

    In a surprise announcement Thursday, J.J. Abrams’ Bad Robot revealed it has lured away Sony Pictures executive Hannah Minghella to lead its film division. Minghella will report to Abrams and Bad Robot co-CEO Katie McGrath. She will oversee both development and production. TriStar executive vice president Nicole Brown will take up the mantle in the [...]

  • Paul Dano arrives at the 71st

    'The Batman': Paul Dano to Play The Riddler

    Paul Dano is in talks to join Robert Pattinson in Matt Reeves and Warner Bros. “The Batman,” sources tell Variety. Though the studio would not confirm the role, insiders believe that Dano would be playing the classic comic book villain The Riddler. Dano’s casting comes on the heels of Jonah Hill turning down an offer [...]

  • Taylor SwiftMTV Video Music Awards, Arrivals,

    Vivendi's Third Quarter Results Up Nearly 17%, UMG Still Rising

    Vivendi saw its third quarter revenues increase by 16.7% to €3.97 billion ($4.4 billion) compared with the third quarter of 2018, once again boosted by the growth of Universal Music Group, while Canal Plus Group remained stable. For the first nine months of 2019, Vivendi’s revenues reached €11.3 billion ($12.5 billion), an increase of 14.6% [...]

  • This-is-Cristina

    FiGa Films Takes Salma Hayek-Exec Produced ‘This is Cristina’ (EXCLUSIVE)

    Leading international sales agency-production-distribution company, FiGa Films, has snagged all worldwide rights to “This is Cristina” (“Ella es Cristina”), the directorial debut of Chilean scribe Gonzalo Maza, who has co-written four of Sebastian Lelio’s films, including his Oscar-winning “A Fantastic Woman” and Berlin Festival winner “Gloria.” “It’s a pleasure to collaborate with Gonzalo, whose writing [...]

  • 180423_A24_Day_03B_0897.jpg

    How Bright Bulbs Enabled 'The Lighthouse's' Tough Black-and-White Shoot

    Early in principal photography on “The Lighthouse,” writer-director Robert Eggers asked cinematographer Jarin Blaschke, who was shooting on black-and-white film stock, if he thought they could capture the look they were going for digitally. Blaschke answered no: Digital wouldn’t let them achieve the texture they had in mind — “what we photography nerds would call [...]

More From Our Brands

Access exclusive content