You will be redirected back to your article in seconds

‘Beauty,’ ‘Contraband’ chase demos at b.o.

Kudos contenders expand over Globes weekend

A three-way horse race among the weekend’s new entries, along with several expansions for Golden Globes-nominated fare, should help keep overall domestic B.O. totals solid over the long Martin Luther King Jr. holiday weekend.

Leading the pack in screen count is Universal’s Mark Wahlberg thriller “Contraband,” which bows today at 2,862 locations. Warner Bros.’ musical-comedy “Joyful Noise” follows at 2,735, while Disney goes wide with its 3D re-release of 1991’s “Beauty and the Beast,” at 2,625 Stateside engagements.

Amid the recent unpredictablity of the marketplace, most B.O. observers are split between either “Contraband” or “Beauty” winning the weekend.

But neither of those pics, nor “Joyful Noise,” are expected to reach last weekend’s record-setting $33.7 million debut for “The Devil Inside.” Instead, bizzers predict bows through Monday upwards of $20 million.

Among this weekend’s awards hopefuls, the Weinstein Co. aggressively expands “The Iron Lady” — nominated at the Globes for lead actress-drama — to 802 engagements, up from five, while Sony Pictures Classics’ twice-nommed “Carnage” (in the actress-comedy or musical category) broadens to nearly 500 playdates. “Iron Lady,” entering its third frame, has tallied almost $570,000 domestically; “Carnage” stands at approximately $530,000 after four weeks.

Also competing in the actress-drama category, Oscilloscope’s “We Need to Talk About Kevin,” starring Tilda Swinton and John C. Reilly, bows at just two engagements.

FilmDistrict’s Globes foreign-lingo contender “In the Land of Blood and Honey” expands today to 18 locations.

Meanwhile, Warner’s “Sherlock Holmes: A Game of Shadows” should continue its reign atop the international B.O., expanding to Brazil. Last weekend, “Sherlock” displaced three-week overseas champ “Mission: Impossible — Ghost Protocol,” which has cumed $289.9 million internationally. “Sherlock” has grossed $180.6 million in total.

“Contraband” reps the only new studio release to open day-and-date overseas, debuting in seven territories, including Russia.

Domestically, the film is tracking similarly to Par’s “The Fighter,” which expanded wide during the equivalent frame in 2010, though U said “Contraband” is showing slightly stronger responses among young men. “The Fighter” earned $12.1 million in its first wide weekend.

“Contraband,” based on 2008’s “Reykjavik-Rotterdam,” is helmed by the original pic’s Baltasar Kormakur in his first Hollywood title, and comes from Working Title and Relativity Media. Pic cost a reported $25 million.

While “Contraband” is expected to open strong with mostly male auds, Warner’s “Joyful Noise,” toplining Queen Latifah and Dolly Parton, will earn the majority of its opening tally from women. The Alcon-produced and -financed pic is poised as counterprogramming to “Contraband,” though “Joyful Noise” might lose some of its femme aud, particularly moms, to Disney’s 3D “Beauty.”

The Mouse re-release will benefit most from kids out of school, with an estimated 15% out today and 91% out on Monday.

“Beauty” in 3D isn’t expected to hit the same opening heights as “The Lion King” did in its 3D rerelease in September ($30.2 million). But like “The Lion King,” Disney said it hopes “Beauty” will play to non-family auds based on nostalgia. “Lion King” in 3D cumed nearly $95 million domestically — a high bar for “Beauty.”

More Film

  • Abigail Disney on Bob Iger

    Abigail Disney Calls Robert Iger's Pay 'Naked Indecency' in Op-Ed

    After stirring a flurry of reactions over her Tweets calling out wage inequality at the Walt Disney Co. on Sunday, Abigail Disney, a filmmaker and philanthropist who is the grand niece of Walt Disney, penned an opinion column outlining her arguments against Disney’s pay practices. In her op-ed, which was published in the Washington Post [...]

  • Avengers: Endgame

    'Avengers: Endgame' Reaps $90 Million in China by Late Afternoon of Opening Day

    “Avengers: Endgame” is already breaking records in China, raking in $89.6 million (RMB602 million) as of 5 p.m. on opening day Wednesday – two days ahead of the U.S. – and putting itself firmly on track to become the biggest Hollywood title ever in the Middle Kingdom. The Marvel finale has already set a new [...]

  • ‘The Gift: The Journey of Johnny

    Film Review: ‘The Gift: The Journey of Johnny Cash’

    Very much in the manner of an “unplugged” acoustic album that showcases the musicianship of a major artist without distracting flash and filigree, “The Gift: The Journey of Johnny Cash” is a tightly focused yet impressively multifaceted documentary that attempts nothing less than to delve past familiar myths and illuminate the soul of its fabled [...]

  • Emily Morgan Cormac Fox Gregoire Debailly

    European Film Promotion Reveals 2019's Producers on the Move

    Twenty of Europe’s up-and-coming producers are going to Cannes with European Film Promotion. The organization unveiled its latest roster of Producers on the Move on Wednesday, a lineup that features France’s Gregoire Debailly, who produced Jean-Bernard Marlin’s “Sheherazade,” which premiered in Critics’ Week in Cannes last year, and Ireland’s Cormac Fox, who produced Sophie Hyde’s [...]

  • Avengers EndGame Trailer

    ‘Avengers: Endgame’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Marvel claims the top spot in spending with “Avengers: Endgame.” Ads placed for the superhero film had an estimated media value of $6.28 million through Sunday for 927 national ad airings on 39 networks. (Spend figures [...]

  • Oscar OScars Placeholder

    Netflix Can Chill: Academy Rules No Change in Streaming Oscar Eligibility

    The Academy of Motion Picture Arts and Sciences will not change eligibility rules for the Oscars, despite speculation that streaming companies might see a crackdown on their release practices when pursuing golden trophies. A board of governors meeting on Tuesday voted to maintain the status quo, that any feature-length film can be considered for the [...]

  • Aniara review

    Film Review: 'Aniara'

    Each year brings an example or three of purported “thinking person’s science-fiction” films, a category that pretty much embraces anything not centered on monsters or lightsaber battles. These efforts are often more admirable in theory than result, but “Aniara” — the first film drawn from Nobel Prize-winning Swedish poet Harry Martinson’s 1956 cycle of 103 [...]

More From Our Brands

Access exclusive content