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The Screen Actors Guild Foundation has tapped Alec Baldwin as its first “Ambassador” to highlight its philanthropic programs in providing a support system within the acting community.

The announcement was made Monday by SAG Foundation President JoBeth Williams.

“It is personally important to me that SAG members support the SAG Foundation,” Baldwin said. “Through my involvement, I hope to bring greater recognition to its philanthropic and educational efforts.”

A video clip showing Baldwin will premiere at the SAG Awards ceremonies Jan. 29. Baldwin’s nominated for a SAG award in comedy series for “30 Rock.”

The SAG Foundation’s programs include children’s literacy program BookPALS (Performing Artists for Literacy in Schools), under which 2000 actors read to over 100,000 children each month; and the Catastrophic Health Fund and Emergency Assistance Programs, which provide financial aid to actors suffering from illness or injury or struggling to maintain the basic necessities. The foundation also operates the SAG Foundation’s Actor Center and Don LaFontaine Voice-Over Lab in the same building as SAG’s national headquarters in Los Angeles.