Summit Entertainment has sold more than 5 million DVD and Blu-ray units of “The Twilight Saga: Breaking Dawn, Part 1” in the pic’s first 11 days of homevid release.
Summit said DVD sales for the fourth “Twilight” film are approximately 13% ahead of sales for “Eclipse,” the third film in the franchise, at the same point in its release.
Digital sales are also ahead of “Eclipse” with over 74,000 electronic sell-through transactions, up 53%, and over 175,000 video-on-demand transactions, up 162%.
The fourth “Twilight” has grossed more than $700 million worldwide at the box office to date. The fifth film, “Breaking Dawn, Part 2,” opens Nov. 16.
The homevid prospects for “Breaking Dawn – Part 1” is one of the factors that has boosted Lionsgate stock in recent weeks on the heels of the mini-major’s acquisition of Summit with the stock hitting consecutive all-time highs this week with shares jumping 2% Tuesday and Wednesday, closing at $12.55. Analyst David Joy of Miller Tabak upgraded the stock to a buy and lifted his price target from $12 to $14 on Wednesday.
While strong, the “Breaking Dawn, Part 1” sales are not enough to unseat “Avatar” as the reigning homevid champ. In 2010, “Avatar” moved 4 million DVD units in its first day on sale and another 2.7 million Blu-ray titles after four days on shelves.