Multi-platform media strategy in Asia

Spotlight: Asian Film & TV 2012

Singapore’s Media Development Authority is banking that the pairing of the Asia Television Forum and ScreenSingapore film and TV event will open a bigger platform for filmmakers from around the region to meet and forge co-production plans.

The MDA is organizing various biz events such as targeted business matching and networking sessions for international broadcasters and media companies to meet with local media outfits at the market, says MDA honcho Yeo Chun Cheng.

The event at the Marina Bay Sands promises to attract a much larger contingent from more countries including Singapore, France, China and Malaysia, as well as new representations from Australia and the U.K.

Producer Greg Coote, who chairs the board of Screen

Singapore, says there was a conscious decision to focus on Asia.

“As a market, the Asia region is the fastest growing in the world, and Singapore is the place to inspire talent and create opportunities for quality content,” Coote says.

Robert Lundberg, prexy of Latitude Entertainment and a Screen

Singapore ambassador, says events like this were a way to “to connect the Asian media headlines we see in the trades and in our inbox every day with real people. Those individuals drive the industry towards a new frontier in ever-changing times, allowing for innovation, progress and the sharing of ideas — three essential items to move the medium into the future.”

Singapore is a regional hub, which Wayne Borg, deputy CEO & COO of media and production hub Twofour54 Abu Dhabi, believes is a great resource for the city-state, because in order for the regional industry to develop, it must interact with its international counterparts.

ScreenSingapore’s strategic location provides a great platform to showcase Asian content across all media platforms and to encourage international collaboration with a view to fuelling further development and growth in the region’s film and television industry,” Borg says.

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