The 65th Cannes Film Festival has named Marilyn Monroe its official icon, 50 years after the actress’ death in August 1962.“Marilyn is still a major figure in world cinema, an eternal icon, whose grace, mystery and power of seduction remain resolutely contemporary,” fest organizers said in a press release Tuesday. Her image appears on the official fest poster, created by Paris agency Bronx from a photo by Otto L. Bettmann. It shows a sultry Monroe blowing out the lone candle on a birthday cake. “The festival is a temple of glamour and Marilyn is its perfect incarnation. Their coming together symbolises the ideal of simplicity and elegance,” the press release said.