The Berlinale may be too early for eOne’s new London-based international film sales division to unveil a slate of pics at the European Film Market, but its execs are in town to talk to buyers about the new direction of its expanding sales, financing and distribution activities.

Its foreign sales division is quietly promoting a new Atom Egoyan pic, “Captive,” which it plans to unveil at Cannes in May.

Pic is a thriller about a man searching for his daughter but other plot details are under wraps.

The company has also hired former Protagonist Pictures sales exec Charlotte Van Weede as head of international sales. Van Weede has also worked at Summit Intl. and Intermedia.

In November, eOne announced it was shifting its sales division to London from its Toronto base in a move expected to herald a significant expansion in eOne’s sales.

Former Icon prexy and Polygram senior VP of acquisitions and biz affairs Sally Caplan was appointed managing director.

The Toronto team continues to be headed by exec VP Charlotte Mickie, who will continue to handle sales and distribution of Canadian features including “Dreams of a Life,” “Keyhole” and “13 Eeri” at the EFM.

The company, which is looking for broader and more mainstream pics, is expected to bow its slate at Cannes in May.

Mickie’s team will continue to focus on Canadian specialist pics, for which it is well known.