×
You will be redirected back to your article in seconds

Amy Powell, president, Insurge Pictures and Paramount Digital Entertainment, exec VP Paramount Pictures Interactive Marketing

Women's Impact Report 2012: Executives

Powell initially made a name for herself with the digital marketing campaign for “Paranormal Activity,” propelling it into a billion-dollar franchise, with the next expected blockbuster, “Paranormal Activity 4,” bowing Oct. 19. She expanded the multimedia strategy to other studio properties such as “Super 8” and the “Transformers” and “Mission: Impossible” franchises. She’s forged into original digital content, apps and Facebook games to engage audiences and create unique experiences for them. At Insurge, she oversaw the release of the Justin Bieber and Katy Perry pics.

What we should know: “I think there’s a misconception that the studios are old-fashioned in how they operate their business and that they believe there’s only one way to develop and market a successful film. My bosses at Paramount have always encouraged me to try new things and take chances.”

Words of wisdom: “Get as many internships as possible to understand how the business works. Once you understand the industry, don’t be afraid to take risks. I really believe in taking a swing when you’re up at bat. You’re not always going to hit a home run, or even get on base, but at least you swung for the fences.”

Smartphone on vacation? “Yes, but I tell my husband it’s for taking pictures.”

Life-work balance: “When I’m home, the only thing I’m using my computer for is watching ‘Thomas the Tank Engine’ videos with my 3-year-old son.”

Charitable passions: “I work with my team at Paramount to volunteer at the UCLA Mattel Children’s Hospital on a regular basis. I also work with the Pajama Program that provides new pajamas for children in need. I am a strong supporter of the organization Determined to Succeed, which identifies motivated, low-income middle school students who are at risk of getting lost in the system.”

More Scene

  • Clint Eastwood and Alison Eastwood'The Mule'

    Clint Eastwood: Why Alison Eastwood Came Out of Acting Retirement for Her Dad

    Clint Eastwood’s daughter Alison Eastwood was done with acting after appearing in 2014’s “Finding Harmony.” Or so she thought. It was a Friday night and she and her husband were heading to dinner when her father’s producer Sam Moore called. “He [says], ‘You know, your dad wants you to do this film,” Alison recalls. “I [...]

  • John CenaSports Illustrated Sportsperson of the

    John Cena on WWE's Acceptance by Hollywood and the Professional Sports World

    John Cena says the WWE is finally getting the attention it deserves by Hollywood and the professional sports world. “I’m just glad that no longer are we looked down upon, not only by the sport industry, but by the performing arts industry,” Cena told Variety on Tuesday night in Beverly Hills at Sports Illustrated’s Sportsperson of [...]

  • Steve Carell Welcome to Marwen

    Steve Carell on New Film 'Welcome to Marwen' and Reprising His 'Anchorman' Character

    In 2000, Mark Hogancamp was nearly beaten to death by five men outside of a bar. Left with brain damage and little money to afford therapy, Hogancamp began creating miniature doll versions of himself, his friends, and his attackers as a way to cope. This true story inspired the 2010 documentary “Marwencol” and the upcoming [...]

  • Christian Bale'Vice' film premiere, Arrivals, Los

    Christian Bale Recalls Meeting Donald Trump: 'He Thought I Was Bruce Wayne'

    With Christian Bale‘s latest film, “Vice,” a political dramedy, it’s inevitable ties will be drawn between the film and the current political administration and its chief, President Donald Trump. On the red carpet for the premiere of “Vice,” Bale, who stars as former Vice President Dick Cheney, shared that he met the current president while [...]

  • Amy Poehler Is Ready for a

    Amy Poehler Is Ready for a 'Parks and Rec' Reunion

    Is Amy Poehler just getting our hopes up? We hope not, because the funny lady tells Variety that she’s ready for a “Parks and Recreation” reunion. “I am technically available,” Poehler said on Monday at Smart Girls’ 10th anniversary celebration dinner. “I have like six of Leslie’s blazers in my closet, so anytime.” “Parks and Recreation” [...]

  • Meredith Walker, Rashida Jones, Amy Poehler,

    Inside Amy Poehler's Smart Girls 10th Anniversary Dinner (EXCLUSIVE)

    “I’ve made an observation I’d like to share. I’m the only one that’s eaten my crab cake,” joked Amy Poehler as she addressed the room during the round robin introductions being made at her Smart Girls 10th anniversary dinner on Monday night. The 16 women at the table, who were so enthralled in the conversation [...]

More From Our Brands

Access exclusive content