Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend.
The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations.
In four days, “Oogieloves” grossed $610,056, yielding a slightly better $282 per-screen average. The film’s three-day average ranks lower than 2011’s horror pic “Creature,” which held the previous all-time low of $217 per screen from more than 1,500 debut locations.
Bizzers had a hard time wrapping their head around the film’s release strategy, since the target demo — 3- to 5-year-olds — watch most kiddie programs at home.
Viselman insists that a theatrical release was necessary to develop the desired widespread family support, however.
“Because of the over-proliferation of American television and gaming right now, it’s very hard to break through the clutter,” Viselman says. “We sat down with broadcasters and the top retailers, and they said we needed to perform on a larger scale.
“They knew the risks, and they were right at our side,” Viselman adds.
“Oogieloves” likely would have fared much better had it started smaller — developing a following in the top U.S. markets, before expanding wider.
As it stands, the film has little, if any, steam left to develop legs as a holdover. But Viselman says he still plans to move forward with second and third “Oogieloves” installments. “It’s very possible that we have a different release plan,” he adds.