You will be redirected back to your article in seconds

No love for “Oogie”

Kid flick has worst B.O opening in history

Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend.

The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations.

In four days, “Oogieloves” grossed $610,056, yielding a slightly better $282 per-screen average. The film’s three-day average ranks lower than 2011’s horror pic “Creature,” which held the previous all-time low of $217 per screen from more than 1,500 debut locations.

Bizzers had a hard time wrapping their head around the film’s release strategy, since the target demo — 3- to 5-year-olds — watch most kiddie programs at home.

Viselman insists that a theatrical release was necessary to develop the desired widespread family support, however.

“Because of the over-proliferation of American television and gaming right now, it’s very hard to break through the clutter,” Viselman says. “We sat down with broadcasters and the top retailers, and they said we needed to perform on a larger scale.

“They knew the risks, and they were right at our side,” Viselman adds.

“Oogieloves” likely would have fared much better had it started smaller — developing a following in the top U.S. markets, before expanding wider.

As it stands, the film has little, if any, steam left to develop legs as a holdover. But Viselman says he still plans to move forward with second and third “Oogieloves” installments. “It’s very possible that we have a different release plan,” he adds.

Popular on Variety

More Film

  • 'Joker' Cinematographer Lawrence Sher Wins at

    'Joker' Cinematographer Lawrence Sher Wins at Camerimage Film Festival

    “Joker” cinematographer Lawrence Sher’s bid, along with director Todd Phillips, to try something “perhaps even a bit artful” won big Saturday in Torun, Poland as he took the top prize at the EnergaCamerimage Intl. Film Festival. The Golden Frog for cinematography, along with the audience prize, went to his work filming Joaquin Phoenix in the [...]

  • Roberto Schaefer

    Netflix Image Enhancement Rules Take Cinematographers by Surprise

    A Netflix requirement that cinematographers capture films in HDR, or high dynamic range, has taken many by surprise, filmmakers say, but those at the 27th EnergaCamerimage festival in Poland seem increasingly accepting of the change. DP Roberto Schaefer, whose “Red Sea Diving Resort” screened at the cinematography fest in the historic city of Torun, said [...]

  • Lech Majewski and Josh Hartnett

    Lech Majewski on ‘Valley of the Gods,’ Navaho Mythology, Josh Hartnett, Keir Dullea

    TORUN, Poland – In his latest work, “The Valley of the Gods,” director Lech Majewski explores the ancient mythology of a downtrodden people and the absurd wealth of the world’s richest man in a surreal vision of modern America. The film screened at the EnergaCamerimage Intl. Film Festival as part of special showcase honoring Majewski, [...]

  • The Red Sea Diving Resort

    Cinematographer Roberto Schaefer on Gideon Raff's Thriller ‘The Red Sea Diving Resort’

    TORUN, Poland – While Gideon Raff’s Netflix thriller “The Red Sea Diving Resort” shot largely in South Africa and Namibia, the project was a welcomed opportunity for cinematographer Roberto Schaefer due to his own memorable travels through Ethiopia. The film, which screened in the EnergaCamerimage Intl. Film Festival’s Contemporary World Cinema section, is loosely based [...]

  • Film director and scriptwriter Vojtech Jasny

    Vojtech Jasny, Award-Winning Czech Filmmaker, Dies at 93

    Czech filmmaker Vojtech Jasny, director of “All My Good Countrymen,” which won the best director prize at Cannes in 1969, has died. He was 93. According to the Associated Press, Slovacke divadlo, a theatre he frequently visited, said that Jasny died Friday, and a family representative confirmed his death to the CTK news agency. Jasny [...]

  • Noelle Anna Kendrick

    Film Review: 'Noelle' on Disney Plus

    What do you get when you toss together Christmas cheer, Christmas kitsch, a fish-out-of-the-North-Pole setup swiped from “Elf,” and a plot that turns on whether Kris Kringle’s daughter, played as a perky naïf by Anna Kendrick, has what it takes to step into her dad’s snow boots? You get a plastic icicle like “Noelle,” Long [...]

More From Our Brands

Access exclusive content