You will be redirected back to your article in seconds

‘Madagascar 3’ holds top spot over newcomers

Toon wins Friday over 'Rock of Ages,' 'That's My Boy'

This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday.

Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% week-to-week drop for a three-day haul of $35 million or so. Behind it, Fox’s “Prometheus,” which took last Friday but not the weekend last frame, earned $5.8 million, dramatically widening a gap that was extraordinarily narrow last weekend.

Word of mouth is the likely culprit in this rift. “Prometheus” was granted an exceptional start with the aid of “Alien” fanboys-turned-evangelists by the shrewd viral marketing campaign from Fox. But the online backlash in the wake of its opening weekend has gone online as well, and the actioner which was looking to break $20 million in its soph sesh is now headed toward a three-day gross in the teens with this weekend’s newcomers.

Speaking of, in third Warner Bros.’ ensemble tuner “Rock of Ages” earned a disappointing $5.4 million on Friday. Pic was tracking well with women, prompting WB to implement a marketing push to males that doesn’t seem to have panned out, though demographic breakdowns won’t be available until tomorrow. Behind that, Sony’s R-rated Adam Sandler laffer “That’s My Boy” emerged in fourth with $4.6 million.

But opening weekend grosses, expected in the low- or mid-teens for both films, are not the end of the story for either film, as both are expected to show off impressive legs. It’ll take quite a stride, however, for “Rock” to hit its studio-reported $75 million price tag in Stateside grosses.

More Film

  • Michael Moses Dwight Caines

    Universal Marketing Overhaul: Michael Moses Promoted, Dwight Caines Hired

    This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday. Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% […]

  • TODD FISHER Bright Lights Producer

    Todd Fisher Opens Up About Deaths of Carrie Fisher and Debbie Reynolds

    This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday. Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% […]

  • Disney Pixar Bob Iger John Lasseter

    Is the Era of the Superstar Media Executive Over?

    This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday. Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% […]

  • Heather GrahamWomen in Film Pre-Oscar Cocktail

    Heather Graham, Jodi Balfour to Star in Drama 'The Rest of Us'

    This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday. Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% […]

  • PRACTICE MAKES PERFECT - In the

    How 'Incredibles' Became Animation's Hottest Franchise

    This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday. Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% […]

  • Jurassic World Fallen Kingdom - Kelloggs

    'Jurassic World: Fallen Kingdom' Video Now Playing on Kellogg's Boxes

    This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday. Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% […]

  • Korea Box Office: 'Accidental Detective 2'

    Korea Box Office: 'Accidental Detective 2' Holds off 'Oceans 8'

    This weekend, the holdovers are holding the domestic B.O. over a pair of newcomers that can’t make them budge. As it did last frame, Paramount-DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted” sits atop the charts with $10 million from Friday. Toon’s cume is roughly $95 million, and as anticipated, it’s looking at about a 40% […]

More From Our Brands

Access exclusive content