Limited release of ‘Lincoln’ scores

Disney earns best per-screen average for a Spielberg pic

Echoing the release strategy of Clint Eastwood pics around this time of year, Disney decided on a limited opening for Steven Spielberg’s presidential pic “Lincoln” Nov. 9, yielding the director’s best-ever per-screen average — $85,846 from 11 locations.

The Disney-DreamWorks film, which clocks in at nearly two and a half hours, launched at the usual sites in the nation’s largest markets, including Boston’s Kendall Square and the Bethesda Row theater in Washington, D.C. — both of which had their biggest three-day grosses ever, thanks to the pic.

Disney had to add screens at all locations throughout the weekend, given the film’s lengthy runtime.

“Lincoln” scored this year’s third-highest per-screen average, behind “The Master” and “Moonrise Kingdom.” The pic expanded to 1,775 locations in its second frame — similar to Warner Bros.’ rollout strategy for Eastwood’s 2003 awards contender “Mystic River,” which averaged $49,293 per screen over its opening weekend, and cumed more than $90 million domestically.

Last year, Disney took a more aggressive approach with Spielberg’s “War Horse,” bowing the film nationwide on Christmas Day. That pic went on to gross $177 million worldwide.

Disney has timed “Lincoln’s” Stateside release to play through the holiday season, with plans to expand the film even further, to approximately 2,000 domestic locations Thanksgiving weekend.

More Film

  • 'Incident in a Ghostland' Review

    Film Review: 'Incident in a Ghostland'

    Echoing the release strategy of Clint Eastwood pics around this time of year, Disney decided on a limited opening for Steven Spielberg’s presidential pic “Lincoln” Nov. 9, yielding the director’s best-ever per-screen average — $85,846 from 11 locations. The Disney-DreamWorks film, which clocks in at nearly two and a half hours, launched at the usual […]

  • Scoot McNairy'Batman v Superman: Dawn of

    Film News Roundup: Scoot McNairy Joins Quentin Tarantino's 'Once Upon a Time in Hollywood'

    Echoing the release strategy of Clint Eastwood pics around this time of year, Disney decided on a limited opening for Steven Spielberg’s presidential pic “Lincoln” Nov. 9, yielding the director’s best-ever per-screen average — $85,846 from 11 locations. The Disney-DreamWorks film, which clocks in at nearly two and a half hours, launched at the usual […]

  • Gretchen Carlson

    Gretchen Carlson on How Her Roger Ailes Lawsuit Affected the Cosby Case

    Echoing the release strategy of Clint Eastwood pics around this time of year, Disney decided on a limited opening for Steven Spielberg’s presidential pic “Lincoln” Nov. 9, yielding the director’s best-ever per-screen average — $85,846 from 11 locations. The Disney-DreamWorks film, which clocks in at nearly two and a half hours, launched at the usual […]

  • 'Hotel Transylvania 3: Summer Vacation' Tracks

    'Hotel Transylvania 3: Summer Vacation' on Track for $40 Million-Plus Opening

    Echoing the release strategy of Clint Eastwood pics around this time of year, Disney decided on a limited opening for Steven Spielberg’s presidential pic “Lincoln” Nov. 9, yielding the director’s best-ever per-screen average — $85,846 from 11 locations. The Disney-DreamWorks film, which clocks in at nearly two and a half hours, launched at the usual […]

  • Actor Johnny Depp poses for photographers

    Johnny Depp: Rolling Stone Profile Latest Sign Actor Is PR Liability

    Echoing the release strategy of Clint Eastwood pics around this time of year, Disney decided on a limited opening for Steven Spielberg’s presidential pic “Lincoln” Nov. 9, yielding the director’s best-ever per-screen average — $85,846 from 11 locations. The Disney-DreamWorks film, which clocks in at nearly two and a half hours, launched at the usual […]

  • Film review: Budapest Noir

    Film Review: 'Budapest Noir'

    Echoing the release strategy of Clint Eastwood pics around this time of year, Disney decided on a limited opening for Steven Spielberg’s presidential pic “Lincoln” Nov. 9, yielding the director’s best-ever per-screen average — $85,846 from 11 locations. The Disney-DreamWorks film, which clocks in at nearly two and a half hours, launched at the usual […]

  • Johnny Depp

    The Most Shocking Revelations From Johnny Depp's Rolling Stone Interview

    Echoing the release strategy of Clint Eastwood pics around this time of year, Disney decided on a limited opening for Steven Spielberg’s presidential pic “Lincoln” Nov. 9, yielding the director’s best-ever per-screen average — $85,846 from 11 locations. The Disney-DreamWorks film, which clocks in at nearly two and a half hours, launched at the usual […]

More From Our Brands

Access exclusive content