Italo box office falls 10%

Weak Hollywood perf drags down admissions

ROME — Italian box offices grosses dropped 10% to $846 million in 2011 on ticket sales down 8% to 101 million, due largely to disaffection with Hollywood titles.

The U.S. share of the market plummeted from 60% in 2010 to 48% in 2011, earning $411 million.

Local pics performed better than they have in decades, earning $301 million from a 37% share of the market, up from 29% the previous year.

The remainder was generated by pics from other countries, with Blighty leading the way with $77 million.

“Italian cinema has become a major market driver,” said producer Riccardo Tozzi, who heads the country’s motion picture org, Anica, at a Rome presser, presenting the figures compiled by Cinetel.

Tozzi noted that, besides landing five Italo films in the top 12 — with Medusa’s “What a Beautiful Day” at the top — 2011 also saw an unprecedented 22 local pics pull more than €3 million ($3.8 million) locally, dispelling the “misconception” that growth was due to just a few smash hits.

As for Hollywood, exhibbers are upbeat that upcoming pics “Mission: Impossible — Ghost Protocol,” “Moneyball” and “The Girl With the Dragon Tattoo,” along with strong local product, will bring figures back on track in 2012.

“I think we can bring the market back up to at least 120 million admissions in 2012, on a par with record-breaking 2010,” said Carlo Bernaschi, prexy of multiplex exhib org ANEM.

More Film

  • For web story

    'The Burnt Orange Heresy,' With Mick Jagger and Donald Sutherland, to Close Venice

    “The Burnt Orange Heresy,” starring Mick Jagger as a reclusive art dealer alongside Elizabeth Debicki (“Widows”), Claes Bang (“The Square”) and Donald Sutherland, has been selected as the Venice Film Festival closer.  The English-language art heist movie marks Italian director Giuseppe Capotondi’s first time back at Venice since 2009, when his debut feature film, the [...]

  • A woman prays at a makeshift

    Kyoto Animation Suspect is Too Sick to Arrest

    Police in Kyoto, Japan, have obtained an arrest warrant for Shinji Aoba, the man suspected of killing 33 people last week at the Kyoto Animation studio. However, he currently remains too injured for the warrant to be served. Police said that they believe that the bag with multiple knives and a hammer belong to Aoba. [...]

  • Azania Muendane

    Locations Africa Expo Sends Message in Durban: ‘Africa is Ready’

    DURBAN–The first edition of the Locations Africa Expo and Conference was held this week during the Durban FilmMart, with an eye toward identifying and growing the opportunities to lure incoming productions to the continent. “Locations Africa is trying to service a need on the continent to discuss the physical production…on the ground, highlighting film commissions, [...]

  • The Lion King

    China Box Office: 'Looking Up' Is Surprise Weekend Winner Ahead of 'Lion King'

    Actor and comedian Deng Chao underlined his enduring popularity with mainstream Chinese audiences by delivering a surprise No. 1 box-office hit in “Looking Up” over the weekend. It scored $38.6 million in its opening frame, according to data from consultancy Artisan Gateway, and displaced “The Lion King” from its perch. “Looking Up” is a family [...]

  • Unathi Malonga

    Report Urges South African Media to ‘Step Up’ Against Gender Violence

    DURBAN–In a country with some of the highest rates of sexual and gender-based violence in the world, South African media must step up and play a greater role in the fight against gender inequality and gender-based violence. That was the conclusion of a report, “Gender, Diversity and Gender-based Violence in South African TV,” that was [...]


    SAG-AFTRA Leaders Approve Proposal for New Film-TV Contract

    The SAG-AFTRA national board has approved proposals for a successor deal to its master contract covering feature film and primetime television — a key step in the upcoming negotiations cycle with companies. The board approved the package Saturday with the performers union declining to reveal any specifics — its usual policy. The board established the wages [...]

More From Our Brands

Access exclusive content