You will be redirected back to your article in seconds

Friday B.O. goes ‘Grey’

Open Road pic bests competish despite boost from online coupons

Yesterday’s bow for “The Grey” was anything but drab as the Open Road opener grossed $6.5 million from the domestic B.O.

Pic is the second release from the fledgling distribbery after “Killer Elite,” which cumed $25 million domestically last year. “Grey” will likely make between $16 million and $18 million through Sunday.

Both of the frame’s other two openers paired with online coupon merchants in hopes of a B.O. boost, and Lionsgate’s “One for the Money” got just that. Despite modest midweek interest, sales boosted by Groupon participation bumped the Katherine Heigl-starrer to second place with $4.1 million Friday and full weekend estimates in the mid-teens.

It is hard to say, however, how much of that coin Lionsgate will actually receive. One insider suggested “Money’s” $6 coupon rate, which goes wholly to the exhibitor, is being added to weekend estimates at full-price ticket costs, artificially inflating the film’s reported gross.

Summit, conversely, sold tickets through Livingsocial and earned $2.5 million for fifth place yesterday. The mini-major, recently acquired by Lionsgate which is distributing a direct competitor this frame, is anticipating around $7.5 million for the weekend.

Holdovers comprised the rest of the big players. Sony/Screen Gems’ “Underworld Awakening” earned $3.4 million for third, followed by Fox’s “Red Tails” with $2.8 million yesterday. Pics have cumed $36 million and $26 million Stateside, respectively.

More Film

  • Quim Gutierrez32nd Goya Cinematographic Awards, Marriott

    Disney’s ‘Jungle Cruise’ Adds Spain’s Quim Gutiérrez (EXCLUSIVE)

    Yesterday’s bow for “The Grey” was anything but drab as the Open Road opener grossed $6.5 million from the domestic B.O. Pic is the second release from the fledgling distribbery after “Killer Elite,” which cumed $25 million domestically last year. “Grey” will likely make between $16 million and $18 million through Sunday. Both of the […]

  • Moviepass

    AMC Unveils Answer to MoviePass: $20 Subscription Plan

    Yesterday’s bow for “The Grey” was anything but drab as the Open Road opener grossed $6.5 million from the domestic B.O. Pic is the second release from the fledgling distribbery after “Killer Elite,” which cumed $25 million domestically last year. “Grey” will likely make between $16 million and $18 million through Sunday. Both of the […]

  • Italian Filmmaker Paolo Genovese Arrives at

    'Perfect Strangers' Director Paolo Genovese Set for U.S. Debut (EXCLUSIVE)

    Yesterday’s bow for “The Grey” was anything but drab as the Open Road opener grossed $6.5 million from the domestic B.O. Pic is the second release from the fledgling distribbery after “Killer Elite,” which cumed $25 million domestically last year. “Grey” will likely make between $16 million and $18 million through Sunday. Both of the […]

  • 'Shelved' Launches China-New Zealand Production Alliance

    Andrew Adamson's 'Shelved' Launches China-New Zealand Production Alliance (EXCLUSIVE)

    Yesterday’s bow for “The Grey” was anything but drab as the Open Road opener grossed $6.5 million from the domestic B.O. Pic is the second release from the fledgling distribbery after “Killer Elite,” which cumed $25 million domestically last year. “Grey” will likely make between $16 million and $18 million through Sunday. Both of the […]

  • Robert Zemeckis

    Robert Zemeckis to Direct Adaptation of Roald Dahl's 'The Witches' (EXCLUSIVE)

    Yesterday’s bow for “The Grey” was anything but drab as the Open Road opener grossed $6.5 million from the domestic B.O. Pic is the second release from the fledgling distribbery after “Killer Elite,” which cumed $25 million domestically last year. “Grey” will likely make between $16 million and $18 million through Sunday. Both of the […]

  • Morgan Neville

    Director Morgan Neville on the Mr. Rogers Movie That Will Make You Cry

    Yesterday’s bow for “The Grey” was anything but drab as the Open Road opener grossed $6.5 million from the domestic B.O. Pic is the second release from the fledgling distribbery after “Killer Elite,” which cumed $25 million domestically last year. “Grey” will likely make between $16 million and $18 million through Sunday. Both of the […]

  • 'Uncle Drew' Review: Kyrie Irving Takes

    Film Review: 'Uncle Drew'

    Yesterday’s bow for “The Grey” was anything but drab as the Open Road opener grossed $6.5 million from the domestic B.O. Pic is the second release from the fledgling distribbery after “Killer Elite,” which cumed $25 million domestically last year. “Grey” will likely make between $16 million and $18 million through Sunday. Both of the […]

More From Our Brands

Access exclusive content